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Chevrolet Winning Teen Ad to be Aired During the Super Bowl

Katie Crabb, a shy 19 year-old has created an ad for Chevrolet at a price that will surely make other people envious of her---a mouth watering $2.6 million. Crabb has won a nationwide competition by Chevrolet which involves designing a 30-second commercial for the company’s new line of crossover cars.

The ad created by Crabb is scheduled to be aired this weekend during the Super Bowl which is a popular event not only because of the game but more for the commercials. The average price of the 30 second spot ad which will be aired on CBS this Sunday is $2.6 million. Crabb commented in an interview at her home in North Prairie, about 45 miles west of Milwaukee, “I can’t even imagine having that much money in my life and then spend it on one 30-second spot.”

Chevrolet has invited all college students this fall to participate in a competition that will put their creativity to good use. The competition aims to create an ad that will target a younger audience focusing on the company’s HHR, Cobalt, Equinox or Aveo with their top of the line GM parts.

Chevrolet is not the only one that is into the amateur ad craze - even Doritos and the National Football League are employing novice ad creators as well especially during Super Bowl wherein the stakes are high and slots are expensive.

According to Kim Kosak, General Director of Advertising and Sales promotions for Chevrolet, a unit of General Motors Corp., the winning ad would have to be “smart, simple and breakthrough”. “We wanted something that was risk-taking and breakthrough, because if you’re going to do the Super Bowl you have to take risks.”

Katie Crabb was a freshman at the University of Wisconsin at Milwaukee who joined the competition as part of an assignment in a journalism class. She never imagined that she could win, “It was one of those things where you take the opportunity because it’s there. But it’s like---‘it’s going happen to someone else because it never happens to you’—that kind of mindset,” she said.

Chevrolet has received entries from 820 teams from 230 schools. Five teams comprising of 11 students were selected as finalists and were brought to Detroit in late October to work with advertising professionals to develop their pitches and present their ideas. During the contest Crabb was the youngest participant and the only solo finalist.

Her winning ad which will be aired throughout the year showcased an HHR stopped in New York City with men swarming the car, hoping to wash it so that they can touch it. According to Crabb her ad shows a different side of Chevrolet and at the same time employing a different approach to advertising cars which are often directed for male audiences. She also added that she has been a football fan and watched every game and commercials for years.

“We never get commercials that are for us, very rarely we do, especially with car commercials” Crabb pertaining to ads directed for women audience.

Crabb for her add infused comedy because she believes that in order to get your commercial noticed you have to make it funny. “You’re never going to get noticed without being funny or so out there that people are like, ‘What was that?’”.

So why did Chevrolet choose Crabb’s ad? According to Kosak, the ad created by Crabb was easy to understand and appealed to all ages. “It’s very simple, very smart because it all emanates from the product and at the same time projects a different feel for Chevrolet.”

Crabb took part in filming the ad in New York and made sure that it didn’t stray much from her original vision. She also said that she’s very interested in film and hopes to pursue it one day. Aside from the ad, the automaker is also getting publicity from the contest itself. It has partnered with CBS to show the “Webisodes” online of the contest and the finalists making their pitches in Detroit. Likewise, viewers of CBS’s “The Early Show” were also asked to vote for their favorite ad submissions online. Voting has ended last January.

Crabb was announced the winner of the contest. Official announcement will be made during the CBS’s airing of “Super Bowl’s Greatest Commercials”. The 19-year old Crabb was also offered a full-time job at the Campbell-Ewald, a unit of Interpublic Group of Cos, Inc. which handles all of Chevrolet’s advertising.

About the Author

Noah Scott is a 30 year old native of New Jersey, writer, and car fan - having grown up with both parents being auto enthusiasts. He works for an automotive consultancy firm and regularly contributes articles to car magazines.

I need advice on marketing and advertising for the Bears colts Super bowl.?

I am involved in a big fan story. Myself and people around me have been getting quite a stir from the media lately. We are all riding in a charter bus and someone had the idea to do a few things:

Sell advertising space on the bus.
Get corporate sponsers to sponser our ride with product and donations.

Our story has already been published in 4 major newspapers. We also have future interviews scheduled at Miami.

What are the steps in both of the Ideas mentioned and is it too late? (Bus Leaves Friday night)

I will update you guys how everything works out. Thanks for your help.

I'm sure you could get a company to pay you to wear their shirts if they know you'll be getting interviewed.

Bo Knows - crazy Tecmo Super Bowl run

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Super Bowl 7 Official Program $246.82 Super Bowl 7 Official Program Super Bowl 7 Official Program

Super Bowl 17 Ticket Stub $109.65 Super Bowl 17 Ticket Stub Super Bowl 17 Ticket Stub

Banner for Broncos Super Bowl 33 $85 Banner for Broncos Super Bowl 33 Banner for Broncos Super Bowl 33

Nfl:Super Bowl Xliv Champions $27.77 Nfl:Super Bowl Xliv Champions

Signed Clay Matthews Super Bowl XLV Jersey - JSA $399.99 Signed Clay Matthews Super Bowl XLV Jersey - JSA Signed Clay Matthews Super Bowl XLV Jersey - JSA. All of our pieces are highest possible quality. Terrific autograph quality. Finding a piece like this one is hard, since Clay Matthews is reluctant to schedule official signings. Unlike other online sports memorabilia retailers, all of our items have been certified authentic and come with a money back guarantee. With those stats, it's easy to see why Matthews's memorabilia is highly prized by collectors. This piece comes with Sportsmemorabilia.com's numbered hologram certification. One of the great things about a nice item like this is that it will likely gain value over time.

Super Bowl XXXVIII $173.65 Super Bowl XXXVIII. American Football, History of American Football, National Football League, 2003 NFL Season, 2003 Carolina Panthers Season, 2003 New England Patriots Season, 200304 NFL Playoffs, Super Bowl XXXVIII Halftime Show Controversy, Super Bowl XXII, Super Bowl XXVII, Super Bowl XXXIX, Super Bowl XXXV, Super Bowl XXXVI, Super Bowl XVII, Super Bowl XXXIV, Super Bowl XXXII, Super Bowl XX, Super Bowl XV, Super Bowl XLII, Super Bowl XLIII, New England Patriots, Buffalo Bills, Article Sources and Contributors, Image Sources, Licenses and Contributors Author: Miller, Frederic P./ Vandome, Agnes F./ McBrewster, John Binding Type: Paperback Number of Pages: 298 Publication Date: 2009/10/08 Language: English Dimensions: 5.98 x 9.01 x 0.66 inches

New Orleans Saints Super Bowl XLIV Champions Championship Way II T-Shirt $14.99 Winning a Super Bowl is hard work. It takes a lot of time. And a lot of effort. So commemorate the journey with this New Orleans Saints Super Bowl XLIV Champions Championship Way II T-Shirt. Features team graphic on back with season schedule and results. Super Bowl XLIV logo and team graphic on chest so you'll never forget this moment 100% cotton jersey is easy to wash and comfortable to wear Officially licensed by the NFL

The Super Bowl (Paperback) $14.47 "Describes the NFL`s Super Bowl championship, including some of the greatest teams, players, and moments from Super Bowl history"--Provided by publisher.

Signed Troy Polamalu Super Bowl XL Jersey - GAI $349.99 Signed Troy Polamalu Super Bowl XL Jersey - GAI Signed Troy Polamalu Super Bowl XL Jersey - GAI. This rare piece comes with Sportsmemorabilia.com's own numbered hologram. Drafted in 2003, Troy Polamalu is a strong safety for the Pittsburgh Steelers. Sports memorabilia tends to accrue value, making items like this a solid investment. Whether you have a big sports memorabilia collection, or you're just starting out, you can be sure this is a high quality piece. Guaranteed signature quality. Finding a piece like this one is hard, since Troy Polamalu is reluctant to schedule official signings. This athlete's consistent performance makes him one of the best players out there Each piece sold by Sportsmemorabilia.com has been certified as 100% authentic.

Cowboys Stadium Super Bowl XLV $9.99 Cowboys Stadium Super Bowl XLV - Photo

Aaron Rodgers Super Bowl Mural $99.99 Aaron Rodgers Super Bowl Mural - Wall Decal

Larry Fitzgerald Super Bowl Mural $99.99 Larry Fitzgerald Super Bowl Mural - Wall Decal

Super Bowl XLIVI - 2012 ThemeArt $19.99 Super Bowl XLIVI - 2012 ThemeArt - Poster

Super Bowl XLI- Indianapolis Colts $72.99 Super Bowl XLI- Indianapolis Colts - Photo

Tags: 2009, bowl, football, schedule, super, super bowl schedule 2010, super bowl schedules, superbowl schedule, superbowl schedule 2010, superbowl schedule 2011

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