Pittsburg Steelers
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Pittsburg Steelers
Super Bowl Performers Arouse Great Marketing Ideas
If you like football, this is a great time of year as it gives us respites from the daily grind of business and the economic downturn. But past Super Bowl feats serve as terrific examples to inspire equally superb business performances to achieve profits.
Indeed, enthusiasm and hard work deliver results. Joe Theismann always seemed to be on target as quarterback for the Washington Redskins, but he isn’t always right in predicting National Football League’s most valuable player.
He didn’t criticize Shaun Alexander’s ability, but Theismann said the Seattle Seahawk running back couldn’t win the award because Seattle is a smaller media market than others, such as New York City. Of course, Alexander was an enthusiastic hard worker and was voted MVP after his record-setting performance in 2005.
The moral? Anything is possible if you dream big, stay positive and work hard.
Good Marketing Captures Emotions. In a nationwide TNS Express Online Survey sponsored by Coors, a poll asked fans to pick their favorite Super Bowl moments. Nearly half of the males said at least one of their early top Super Bowl memories was included in the current Coors TV campaign, “Coors Light Super Train.”
Three of the mentioned favorites include:
- Joe Namath’s 1969 prediction that his New York Jets would beat the then-Baltimore Colts, which was a lesson in marketing puffery. You might recall he went on to sell tons of products, especially hosiery.
- Hank Stram’s colorful quote the following year, “Pump it in there, baby,” was a lesson in perseverance.
- The invincible “Steel Curtain” of the Pittsburg Steelers, which taught us lessons for protecting brand equity.
Even non-Steeler fans enjoyed watching the team’s cast of defensive stars, including “Mean” Joe Greene, L.C. Greenwood, and Jack Ham, including Greene’s poignant commercial when he gave his jersey to an adoring nine-year-old boy who gave Mean Joe a Coke.
His memorable commercial also sold a lot of Cokes; unlike many commercials that are clever and cute but fail to generate revenue.
Lessons in Execution and Courage. The aerial artistry of Terry Bradshaw’s pass completions to Lynn Swann and John Stallworth were awe-inspiring. The receivers were like graceful ballet dancers as they leaped to catch the ball. They were also tough and never fumbled; examples of mental strength and focus. With his enthusiastic, likable personality, Bradshaw remains popular as an NFL commentator.
But my all-time favorite Super Bowl was in 1980 when the Steelers defeated the Los Angeles Rams in a highly entertaining game, 30-19. My most inspiring player in that game was All-Pro Ram defensive end Jack Youngblood who played every down of the NFC Title Game and Super Bowl on a broken leg.
So act with courage and execute well. Both are needed for success in business.
Lessons in Marketing Strategy. Reprise Media’s “Super Bowl Search Marketing ScoreCard,” measures how well advertisers capitalize on their Super Bowl advertising investments. The technology firm helps companies increase their brand equity in online marketing.
The company contends that national advertisers fail to capitalize on their Super Bowl commercials by not taking enough precautionary steps in online marketing. That means focus on ad text, keyword selection, and landing page content.
Not to oversimplify, the company offers four basic reminders:
- Make sure to include your Web site address in your advertising.
- On search engines, bid on your company’s name, products, services, and your spokespersons.
- Ensure a common thread in all your advertising and repeat your key phrases.
- Prevent buyers’ remorse by making visitors feel rewarded. Offer to let them register to win a product and promote interaction with you.
Smaller advertisers, too, can benefit from Super Bowl-like performances by learning from successful national advertisers. You’ll reach the best prospective customers with good credit or high net worth by advertising on local news outlets.
Cost-effective keys to online success include media outlets with strong journalistic standards. You’ll also be amazed how economical their Web sites are, too, if you insert banner and rich media ads. Don’t forget to generate opportunities by submitting quality press releases to their news departments.
From the Coach’s Corner, here are additional tips on branding, pricing and customer service in the fast food sector:
Branding remains an important factor in fast food sales, which has suffered as a result of the economic downturn. It has forced fast food companies to discount prices and focus on value meals. However, as consumers now count their eating out at fast food restaurants as a dining-out treat, the companies with the strongest branding and customer service will win.
Here’s a case-in-point: Wendy’s/Arby’s earned $14.7 million in Q3 2009 a year after their merger. But Arby’s appears to be the weaker of the two and some analysts predict they can only succeed with value meals.
Value meals are a drag on earnings if customer service is not perceived as good. Obviously, that’s a concern in the fast food business, especially when a company does not have a visionary salesperson. (Beloved Wendy’s founder Dave Thomas knew about quality, customer service and what his customers wanted.)
Whether the economy is strong or weak – 18 percent of customers will only buy the cheapest product or service – they’re not likely to return unless you have the cheapest prices. So, you want your stores to succeed on repeat business by targeting the 82 percent who are concerned about price but are influenced by other factors.
My cursory sampling of fast food restaurants shows a connection between a successful fast food stores and the perceived level of good food and customer service. A key ingredient is respect for the customer and showing an attitude of gratitude. The stores that have employees who excel in customer service and say thank you to customers are a catalyst for customer loyalty.
For value-conscious customers, price is important but their decision to buy are decided by their emotional response to branding and customer service.
In order of importance, their five buying perceptions are:
- What they think about your spokesperson and employees
- Your company image
- Product or service utility (is this good food?)
- Convenience
- Price
For more related reading, see: http://www.bizcoachinfo.com.
Meantime, emulate Terry Bradshaw and you’ll get repeat business.
About the Author
Biz Coach Terry Corbell is a business-performance consultant and profit professional. As a longtime media columnist, he publishes performance-enhancing strategies at The Biz Coach: http://www.bizcoachinfo.com, Proven Solutions for Maximum Profits.
Pittsburg Steelers?
who did they pick in the draft...if they've picked already, i havent been watching it
!st Round Lawerence Timmons LB Fla State
2nd Round Lamar Woodly LB Michigan
3rd round Matt Spaeth TE.. Minn. 6'7 270
It seems both fit the 3-4 defense instead of 4-3
so that is the good news..
Aaron Smith - Testimony - Pittsburgh Steelers
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Show off your Steeler pride with this Pittsburgh Steelers Pimp Cup. This glass pimp cup is black with the traditional Steelers' logo and gold name decoration. |
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Look back at over thirty year history of Super Bowl. Highlights include the story about how the super bowl got its name, Joe Montana's famous drives, Pittsburgh Steelers, Green Bay Packers, Dallas Cowboys, and rare footage of some of the most exciting plays in football history. |
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The two most successful teams of the decade met again in the final Super Bowl of the 1970s, an offensive thriller, one of the best Super Bowls of all time. The Steelers, with a roster full of future hall-of famers including Terry Bradshaw, Franco Harris, Lynn Swann, John Stallworht, Jack Lambert, and Mean Joe against Tony Dorsett, Roger Staubach, Drew Pearson, & Too Tall Jones of the Cowboys... |
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Pittsburg Steelers Nine Autographed 8" x 10" Photograph in a 30" x 34" Deluxe Photograph Frame $1108.5 Pittsburg Steelers Nine Autographed 8" x 10" Photograph in a 30" x 34" Deluxe Photograph Frame Autographed 16x20 Print and Two Unsigned 8x10 Printed with Nameplate. Double Matted and Custom Frame with Protective Acrylic. Includes Certificate of Authenticity. |
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Pittsburg Steelers Includes Nine 8" x 10" Photographs in a 30" x 34" Deluxe Photograph Frame $326.5 Pittsburg Steelers Includes Nine 8" x 10" Photographs in a 30" x 34" Deluxe Photograph Frame This Is Really an Unbelievable Piece of Football Memorabilia That Features the 2005 Superbowl Champion Pittsburg Steelers. It Features 9 Officially Licensed 8" x 10" Color Photographs and a Metal StatIstic Plaque That Gives the Team Name, the Year, the Teams Regular Season Record, Playoff Record and Superbowl Record. This Piece of Memorabilia Is Impressive!!! It Measures 30" x 34" and It Is Absolutely Spectacular the Picture Does Not Do This Justice!!! There Are 6 Star Player Photographs, a Stadium Photograph, a Steeler's Helmet Logo and a 2005 Superbowl Team Photograph (Photographs May Vary From the Ones Pictured). All of These Photographs Are Double Matted and Then Professionally Framed So That It Arrives to You Completely Ready to Be Hung on Your Wall. This Is a Must Have for Any and All Steeler's Fans!!! Don't Delay Get Yours Today!!! |
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Pittsburgh Steelers 5" Acrylic Night Light $19.99 Every football fan would love to have one of these Pittsburg Steelers Acrylic Night Lights. Each night light features a football player wearing the official team colors and logo. Officially licensed by the NFL. |
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MSA Standard V-gard Hard Capw/Pittsburg Steelers Logo. Each $27.29 Manufacturer: MSA. Each. Offers superior quality, comfort, and protection With more workers inclined to wear them, they can improve wearer acceptance Style = Philadelphia Eagles Logo Suspension = Staz-On Meets or exceeds the applicable requirements for |
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Littlearth 137796 Little Earth Pittsburg Steelers Jersey Purse $32.5 This Littlearth Jersey Purse is perfect to take to the stadium out to lunch or anywhere else. Carry all of your valuables and necessities while showing support to your favorite team. This NFL licensed bag is fully lined and features a zipper closure. Purse is made from authentic NFL jersey material. Adjustable strap controls drop length from 10 to 20 inches. |
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Pittsburgh Steelers Double Sided Car Window Light-Up Player $32.99 Each double-sided plastic hologram window figure comes with a plastic suction cup for window attachment. Features the official Pittsburg Steelers teams colors and logo. Measures 9". Officially licensed by the NFL. |
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2006 Super Bowl XL: Pittsburg vs. Seattle DVD $24.95 2006 Super Bowl XL: Pittsburg vs. Seattle DVD The Pittsburgh Steelers quest for a fifth Super Bowl title was an epic journey that took 26 years to complete. In 2004 the Steelers finished with the best record in the history of the AFC only to lose the championship game for the fifth time in their last six tries. The loss was particularly painful for the Steeler family because many suspected it would be the final game of Jerome Bettis' career. But the 5th all-time leading rusher in NFL history returned in 2005 hoping for one more shot at a title. In Week 14 with the team 7-5 and the season on the line Bettis ran for 101 yards and two touchdowns in a 21-9 victory over the NFC North champion Chicago Bears. The Steelers did not lose again. Highlighted by a "heart-stopping" sequence that will forever be known in Pittsburgh as the Immaculate Redemption the Steelers improbable run to a title included wins on the road over the top three seeds in the AFC the Cincinnati Bengals the Indianapolis Colts and the Denver Broncos. In Super Bowl XL played in Jerome Bettis' hometown of Detroit the Steelers defeated the Seattle Seahawks and became the first sixth seed in NFL history to win it all. Own a piece of history! The most anticipated and watched sporting event of the year. Complete with highlights from the Steelers regular season playoffs and the big game itself. The 2006 release contains over 3 full hours of action along with the pre-game post-game half-time shows and tons of behind-the-scenes footage. |
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Steelers $6.99 Steelers - Poster |
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Pittsburgh Steelers Heath Miller Photomint $99.99 The Highland Mint presents the Heath Miller Photomint. This unique framed collectible, features Heath in action, measures 13? x 16? and it?s ready to hang. The 8x10 action image is individually numbered and features team colored double matting. It is framed with 2 24KT Gold coins, a Pittsburg Steelers franchise coin and a NFL logo coin (both the size of a silver dollar). A numbered certificate of authenticity is mounted on the front between both gold coins. This is officially licensed by the NFL and is limited to 1000 pieces. |
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Pittsburg from Mount Washington $299.99 Pittsburg from Mount Washington - Stretched Canvas Print |
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Political Map of Pittsburg, KS $49.99 Political Map of Pittsburg, KS - Framed Art Print |
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Political Map of Pittsburg, CA $49.99 Political Map of Pittsburg, CA - Framed Art Print |
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Political Map of Pittsburg, TX $49.99 Political Map of Pittsburg, TX - Framed Art Print |
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Masonic Temple, Pittsburg, Kansas $34.99 Masonic Temple, Pittsburg, Kansas - Giclee Print |
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Pittsburgh Steelers 2010 AFC Champions Ticket Frame $150 The Pittsburg Steelers are AFC Champions and you were there! You witnessed football history and have the ticket to prove it. Capture the memory with the Pittsburgh Steelers 2010 AFC Champions Ticket Frame. Utilizes professional-grade mounting corners to preserve the condition and value of your ticket along with a place holder for your standard 4x6 photo taken during your championship experience. Easy-to-follow instructions Overall size approximately 20"(W) x 20"(H) Officially licensed by the NFL Made in the U.S.A |
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Reebok Pittsburgh Steelers Ben Roethlisberger NFL Replica Jersey $79.99 Reebok Football Jersey - Support your favorite player and your favorite team in this Pittsburg Steelers Ben Roethlisberger Reebok Replica Jersey. Authentic styling. Lasting quality. Weather-tested durability. A must-have for every true football fan. Reebok Official Site. |
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Pittsburgh Steelers Three Rivers Stadium Musical Crystal Ball $47.99 Proudly display your Pittsburg Steelers loyalty in your home or office with this laser etched Crystal Ball. Base is lite to show off the image. Plays "You Gotta Be A Football Hero." Measures 6" x 4". Officially licensed by the NFL. |
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View of Railroad Ave. - Pittsburg, CA $19.99 View of Railroad Ave. - Pittsburg, CA - Premium Poster |
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Political Map of South Pittsburg, TN $19.99 Political Map of South Pittsburg, TN - Premium Poster |
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Packers and Steelers Super Bowl XLV Clock $40.99 This Super Bowl XLV clock depicts the Green Bay Packer and the Pittsburg Steelers. This clock features a lovely black marble finish and requires one AA battery. Batteries: One AA Dimensions: 15 inches x 12 inches x 1 inchMaterials: MDF |
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Universal Heavy Duty Fan Floor Mat $23.99 Universal Heavy Duty Fan Floor Mat; Rear; NFL-Pittsburg Steelers; Vinyl; |
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Joe Greene Pittsburgh Steelers Autographed Mini Helmet $104.99 This mini helmet has been personally hand signed by Pittsburg Steelers defensive tackle Joe Greene. Joe ended his career with 181 games played- 78.5 sacks (unofficially- as sacks were not an official statistic until 1982) and 16 fumble recoveries. This product is officially licensed by the National Football League and comes with an individually numbered; tamper evident hologram from Mounted Memories. To ensure authenticity- the hologram can be reviewed online. This process helps to ensure that the product purchased is authentic and eliminates any possibility of duplication or fraud.  |
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Super 8 Motel Pittsburg $78.99 Super 8 Motel Pittsburg is located in Pittsburg and local attractions include Pittsburg State University. Property Features. The motel serves a complimentary continental breakfast. Super 8 Motel Pittsburg features RV and truck parking. Guestrooms. Bathrooms feature hair dryers. In addition to desks and in room safes, guestrooms offer complimentary local calls (restrictions may apply). Televisions have cable channels. Guests may request microwaves and irons/ironing boards. |
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Pittsburgh Steelers NFL Team Officially Licensed Belt Buckle $34.95 The Pittsburg Steelers are an NFL team with some of the most loyal fans in the NFL. Along with the Jerseys and the crazy outfits, now you can sport this team logo belt buckle to the big games. This buckle is made in the classic Steelers? logo and its destined to become a collector?s item. This NFL belt buckle is made out of solid pewter, which is the absolute best material to create belt buckles with. It is sturdy and durable, making this belt buckle a product that will last for years to come. It is also officially licensed, so you can be sure that the quality is top notch and the proportions and colors are true, unlike fake sports gear. The paint is high quality enamel, which is brilliant and vibrant, however it may appear a bit dull on your screen due to resolution. If you?re a fan of the Steelers, or you know someone who?s a big fan of the Pittsburg Steelers, this is the product to buy. Let?s face it, everyone?s got the jerseys and hats, this is something different and very stylish as well. |
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Pittsburg County $16.33 North of the thick pine and oak forests of the Ouachitas Mountains, in the foothills beyond the Kiamichi and the Winding Stair Mountains, two trails crossed in the rolling valley nestled between the Shawnee Hills and the Sans Bois Mountains. In the early 1800s, that valley became the home of the Mississippi Choctaw tribe, part of the U.S.-designated Indian Territory. When the railroad boom of the late 1800s occurred, the tracks followed the same cattle trails and pioneer roads, creating a transportation hub at the point where rail lines intersected, a place that later became the county seat of Pittsburg County. |
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Pittsburgh Steelers $6 Pittsburgh Steelers |
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The Pittsburgh Steelers $22.36 The Pittsburgh Steelers |
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Comfort Inn and Suites Pittsburg $119.99 Comfort Inn and Suites Pittsburg is located in central Pittsburg and local attractions include Pittsburg State University. Hotel Features. Recreational amenities include an indoor pool, a spa tub, and a fitness facility. Complimentary wireless Internet access is available in public areas. The hotel serves a complimentary breakfast. Guest parking is complimentary. Additional property amenities include self parking. Guestrooms. There are 70 guestrooms at Comfort Inn and Suites Pittsburg. Bathrooms feature hair dryers. Wireless Internet access is complimentary. In addition to desks and in room safes, guestrooms offer phones as well as complimentary local calls (restrictions may apply). Televisions have cable channels and pay movies. Rooms also include coffee/tea makers, electronic/magnetic keys, irons/ironing boards, and clock radios. Guests may request wake up calls. Guestrooms are all non smoking. |
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REO Speedwagon Ready to Drive - Pittsburg, CA $49.99 REO Speedwagon Ready to Drive - Pittsburg, CA - Framed Art Print |
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Pyrrhic Dance in Greek Costumes Photograph - Pittsburg, PA $49.99 Pyrrhic Dance in Greek Costumes Photograph - Pittsburg, PA - Framed Art Print |
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Bessemer Steel Converter in a Pittsburg Steel Mill, c.1880 $34.99 Bessemer Steel Converter in a Pittsburg Steel Mill, c.1880 - Giclee Print |
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Pittsburg State Gorillas Cube T-Shirt 3-Pack $38.99 Pittsburg State Gorillas Cube T-Shirt 3-Pack Size XX-Large |
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Plan of the Town of Pittsburg, Pennsylvania, c.1796 $214.99 George Henri Victor Collot Plan of the Town of Pittsburg, Pennsylvania, c.1796 - Framed Giclee Print |
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Joe Greene Autographed Pro-Line Helmet Details: Pittsburgh Steelers, Authentic Riddell Helmet $362.99 This Pro Line helmet has been personally hand signed by Pittsburg Steelers defensive tackle Joe Greene.Joe ended his career with 181 games played- 78.5 sacks (unofficially- as sacks were not an official statistic until 1982) and 16 fumble recoveries. This product is officially licensed by the National Football League and comes with an individually numbered; tamper evident hologram from Mounted Memories. To ensure authenticity- the hologram can be reviewed online. This process helps to ensure that the product purchased is authentic and eliminates any possibility of duplication or fraud. |
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Rico Sporting Goods 138759 Pittsburgh Steelers Menapos;s Black Leather Trifold Wallet $40.5 Pittsburg Steelers Embroidered Trifold Wallet is the perfect gift for any sports fan. Genuine cowhide leather wallet has team logo embroidered with quality stitching. Comes packaged in metal gift tin printed in league design. Wallet contains pockets for credit cards and flaps for pictures. Part of line of finely crafted leather goods that Rico has carried for more than 65 years. |
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Bill Virdon Pittsburg Pirates Signed 8x10 $23.8 Bill Virdon Pittsburg Pirates Signed 8x10 BILL VIRDON PITTSBURG PIRATES SIGNED 8X10Every signed item comes fully certified with a tamper proof hologram certificate of authenticity and is backed by the SportsMemorabilia.com Authenticity Guarantee. |


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