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Logo Design Can Be The Difference Between Success & Failure

Logo Design Can Be the Difference Between Success & Failure
Looks matter more than ever. We've all heard critics and consumers wax poetic about iMacs, iPods, and even Target toilet brushes. Interior design has become a national pastime, and shows such as Trading Spaces, Extreme Makeover: Home Edition, and Queer Eye for the Straight Guy enjoy a popularity that Bob Vila could only imagine.
In her recent book, The Substance of Style, author Virginia Postrel  argues that we increasingly make purchasing decisions based on how products make us feel. "In a crowded marketplace," she writes, "aesthetics is often the only way to make a product stand out." In other words, for more and more companies--even manufacturing companies with relatively prosaic products like Kortec's--design is becoming extremely important. It can sometimes be the difference between success and failure.
These days, even an investment research firm like Morningstar is keenly aware of making a good appearance. In the early '90s, founder Joe Mansueto hired the late Paul Rand (a renowned graphic designer who created logos for IBM, ABC, and UPS) to design the Morningstar logo--narrow red lettering with a rising sun as the O-- for $50,000. "Keep in mind this was back when our revenue was only a couple of million dollars. It was a lot to spend," says Mansueto, but he reasoned that it was for a high-quality product that he wouldn't mind keeping for a long time to come.
The arguments for good design are especially compelling for consumer products, particularly those made by smaller companies that don't have big advertising budgets. Big brands like Coca-Cola and Budweiser spend lots and lots of advertising dollars to create an aura around their products. For smaller companies without that luxury, their entire chance to convey a message about themselves to the customer is often in the look of the packaging.
For an expanded version of this article on the importance of logo design, visit www.Logo-Mojo.com.

About the Author

Logo Design Company Since 1992

Since 1992 we have developed some of the most interesting and brandable logos, over 30 000 to be exact. Our online portfolio is larger than any other design firm and our packages offer more than double than any other logo company for less the money. Why would you pay more for less?
www.Logo-Mojo.com

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Seattle Seahawks Women's Logo Premier Too Maternity T-Shirt/Infant Set $34.99 It took nine rewarding- but sometimes difficult months. Fortunately- you dressed in this comfortable- fun Seattle Seahawks Womens Logo Premier Too Maternity T-Shirt/Infant Set and time flew. And now's your chance to shape their future the right way - as a Seahawks fan! Features screenprinted team logo on front with holographic clear glitter. Set includes Creeper with fold over neck and snap closure as well as bib with easy-adjust closure Creeper and bib feature team graphics for an early start to fanhood Easy to care 100% garment washed cotton for extra softness Officially licensed by the NFL

Tampa Bay Buccaneers Women's Logo Premier Too Maternity T-Shirt/Infant Set $34.99 It took nine rewarding- but sometimes difficult months. Fortunately- you dressed in this comfortable- fun Tampa Bay Buccaneers Womens Logo Premier Too Maternity T-Shirt/Infant Set and time flew. And now's your chance to shape their future the right way - as a Buccaneers fan! Features screenprinted team logo on front with holographic clear glitter. Set includes Creeper with fold over neck and snap closure as well as bib with easy-adjust closure Creeper and bib feature team graphics for an early start to fanhood Easy to care 100% garment washed cotton for extra softness Officially licensed by the NFL

Washington Redskins Women's Logo Premier Too Maternity T-Shirt/Infant Set $34.99 It took nine rewarding- but sometimes difficult months. Fortunately- you dressed in this comfortable- fun Washington Redskins Womens Logo Premier Too Maternity T-Shirt/Infant Set and time flew. And now's your chance to shape their future the right way - as a Redskins fan! Features screenprinted team logo on front with holographic clear glitter. Set includes Creeper with fold over neck and snap closure as well as bib with easy-adjust closure Creeper and bib feature team graphics for an early start to fanhood Easy to care 100% garment washed cotton for extra softness Officially licensed by the NFL

Buffalo Bills Women's Logo Premier Too Maternity T-Shirt/Infant Set $34.99 It took nine rewarding- but sometimes difficult months. Fortunately- you dressed in this comfortable- fun Buffalo Bills Womens Logo Premier Too Maternity T-Shirt/Infant Set and time flew. And now's your chance to shape their future the right way - as a Bills fan! Features screenprinted team logo on front with holographic clear glitter. Set includes Creeper with fold over neck and snap closure as well as bib with easy-adjust closure Creeper and bib feature team graphics for an early start to fanhood Easy to care 100% garment washed cotton for extra softness Officially licensed by the NFL

Chicago Bears Women's Logo Premier Too Maternity T-Shirt/Infant Set $34.99 It took nine rewarding- but sometimes difficult months. Fortunately- you dressed in this comfortable- fun Chicago Bears Womens Logo Premier Too Maternity T-Shirt/Infant Set and time flew. And now's your chance to shape their future the right way - as a Bears fan! Features screenprinted team logo on front with holographic clear glitter. Set includes Creeper with fold over neck and snap closure as well as bib with easy-adjust closure Creeper and bib feature team graphics for an early start to fanhood Easy to care 100% garment washed cotton for extra softness Officially licensed by the NFL

Cincinnati Bengals Women's Logo Premier Too Maternity T-Shirt/Infant Set $34.99 It took nine rewarding- but sometimes difficult months. Fortunately- you dressed in this comfortable- fun Cincinnati Bengals Womens Logo Premier Too Maternity T-Shirt/Infant Set and time flew. And now's your chance to shape their future the right way - as a Bengals fan! Features screenprinted team logo on front with holographic clear glitter. Set includes Creeper with fold over neck and snap closure as well as bib with easy-adjust closure Creeper and bib feature team graphics for an early start to fanhood Easy to care 100% garment washed cotton for extra softness Officially licensed by the NFL

Cleveland Browns Women's Logo Premier Too Maternity T-Shirt/Infant Set $34.99 It took nine rewarding- but sometimes difficult months. Fortunately- you dressed in this comfortable- fun Cleveland Browns Womens Logo Premier Too Maternity T-Shirt/Infant Set and time flew. And now's your chance to shape their future the right way - as a Browns fan! Features screenprinted team logo on front with holographic clear glitter. Set includes Creeper with fold over neck and snap closure as well as bib with easy-adjust closure Creeper and bib feature team graphics for an early start to fanhood Easy to care 100% garment washed cotton for extra softness Officially licensed by the NFL

Denver Broncos Women's Logo Premier Too Maternity T-Shirt/Infant Set $34.99 It took nine rewarding- but sometimes difficult months. Fortunately- you dressed in this comfortable- fun Denver Broncos Womens Logo Premier Too Maternity T-Shirt/Infant Set and time flew. And now's your chance to shape their future the right way - as a Broncos fan! Features screenprinted team logo on front with holographic clear glitter. Set includes Creeper with fold over neck and snap closure as well as bib with easy-adjust closure Creeper and bib feature team graphics for an early start to fanhood Easy to care 100% garment washed cotton for extra softness Officially licensed by the NFL

Indianapolis Colts Women's Logo Premier Too Maternity T-Shirt/Infant Set $34.99 It took nine rewarding- but sometimes difficult months. Fortunately- you dressed in this comfortable- fun Indianapolis Colts Womens Logo Premier Too Maternity T-Shirt/Infant Set and time flew. And now's your chance to shape their future the right way - as a Colts fan! Features screenprinted team logo on front with holographic clear glitter. Set includes Creeper with fold over neck and snap closure as well as bib with easy-adjust closure Creeper and bib feature team graphics for an early start to fanhood Easy to care 100% garment washed cotton for extra softness Officially licensed by the NFL

Jacksonville Jaguars Women's Logo Premier Too Maternity T-Shirt/Infant Set $19.99 It took nine rewarding- but sometimes difficult months. Fortunately- you dressed in this comfortable- fun Jacksonville Jaguars Womens Logo Premier Too Maternity T-Shirt/Infant Set and time flew. And now's your chance to shape their future the right way - as a Jaguars fan! Features screenprinted team logo on front with holographic clear glitter. Set includes Creeper with fold over neck and snap closure as well as bib with easy-adjust closure Creeper and bib feature team graphics for an early start to fanhood Easy to care 100% garment washed cotton for extra softness Officially licensed by the NFL

Miami Dolphins Women's Logo Premier Too Maternity T-Shirt/Infant Set $34.99 It took nine rewarding- but sometimes difficult months. Fortunately- you dressed in this comfortable- fun Miami Dolphins Womens Logo Premier Too Maternity T-Shirt/Infant Set and time flew. And now's your chance to shape their future the right way - as a Dolphins fan! Features screenprinted team logo on front with holographic clear glitter. Set includes Creeper with fold over neck and snap closure as well as bib with easy-adjust closure Creeper and bib feature team graphics for an early start to fanhood Easy to care 100% garment washed cotton for extra softness Officially licensed by the NFL

Minnesota Vikings Women's Logo Premier Too Maternity T-Shirt/Infant Set $34.99 It took nine rewarding- but sometimes difficult months. Fortunately- you dressed in this comfortable- fun Minnesota Vikings Womens Logo Premier Too Maternity T-Shirt/Infant Set and time flew. And now's your chance to shape their future the right way - as a Vikings fan! Features screenprinted team logo on front with holographic clear glitter. Set includes Creeper with fold over neck and snap closure as well as bib with easy-adjust closure Creeper and bib feature team graphics for an early start to fanhood Easy to care 100% garment washed cotton for extra softness Officially licensed by the NFL

New England Patriots Women's Logo Premier Too Maternity T-Shirt/Infant Set $34.99 It took nine rewarding- but sometimes difficult months. Fortunately- you dressed in this comfortable- fun New England Patriots Womens Logo Premier Too Maternity T-Shirt/Infant Set and time flew. And now's your chance to shape their future the right way - as a Patriots fan! Features screenprinted team logo on front with holographic clear glitter. Set includes Creeper with fold over neck and snap closure as well as bib with easy-adjust closure Creeper and bib feature team graphics for an early start to fanhood Easy to care 100% garment washed cotton for extra softness Officially licensed by the NFL

New Orleans Saints Women's Logo Premier Too Maternity T-Shirt/Infant Set $34.99 It took nine rewarding- but sometimes difficult months. Fortunately- you dressed in this comfortable- fun New Orleans Saints Womens Logo Premier Too Maternity T-Shirt/Infant Set and time flew. And now's your chance to shape their future the right way - as a Saints fan! Features screenprinted team logo on front with holographic clear glitter. Set includes Creeper with fold over neck and snap closure as well as bib with easy-adjust closure Creeper and bib feature team graphics for an early start to fanhood Easy to care 100% garment washed cotton for extra softness Officially licensed by the NFL

Baltimore Ravens Women's Black Logo Premier Too Cap Sleeve Tissue T-Shirt $20.39 This simple yet stylish Baltimore Ravens Women's Black Logo Premier Too Cap Sleeve Tissue T-Shirt from Reebok wil keep you comfortable all season long while you cheer the Ravens on to victory. Features full color screen printed graphic with sugar glitter on chest. Contrast color at sleeve and bottom hems for added detail Machine washable 100% cotton tissue jersey for cool- comfortable wear Officially licensed by the NFL

Buffalo Bills Women's Navy Logo Premier Too Cap Sleeve Tissue T-Shirt $16.99 This simple yet stylish Buffalo Bills Women's Navy Logo Premier Too Cap Sleeve Tissue T-Shirt from Reebok wil keep you comfortable all season long while you cheer the Bills on to victory. Features full color screen printed graphic with sugar glitter on chest. Contrast color at sleeve and bottom hems for added detail Machine washable 100% cotton tissue jersey for cool- comfortable wear Officially licensed by the NFL

Cincinnati Bengals Women's Orange Logo Premier Too Cap Sleeve Tissue T-Shirt $15.99 This simple yet stylish Cincinnati Bengals Women's Orange Logo Premier Too Cap Sleeve Tissue T-Shirt from Reebok wil keep you comfortable all season long while you cheer the Bengals on to victory. Features full color screen printed graphic with sugar glitter on chest. Contrast color at sleeve and bottom hems for added detail Machine washable 100% cotton tissue jersey for cool- comfortable wear Officially licensed by the NFL

Oakland Raiders Women's Black Logo Premier Too Cap Sleeve Tissue T-Shirt $20.39 This simple yet stylish Oakland Raiders Women's Black Logo Premier Too Cap Sleeve Tissue T-Shirt from Reebok wil keep you comfortable all season long while you cheer the Raiders on to victory. Features full color screen printed graphic with sugar glitter on chest. Contrast color at sleeve and bottom hems for added detail Machine washable 100% cotton tissue jersey for cool- comfortable wear Officially licensed by the NFL

St. Louis Rams Women's Navy Logo Premier Too Cap Sleeve Tissue T-Shirt $19.99 This simple yet stylish St. Louis Rams Women's Navy Logo Premier Too Cap Sleeve Tissue T-Shirt from Reebok wil keep you comfortable all season long while you cheer the Rams on to victory. Features full color screen printed graphic with sugar glitter on chest. Contrast color at sleeve and bottom hems for added detail Machine washable 100% cotton tissue jersey for cool- comfortable wear Officially licensed by the NFL

Tampa Bay Buccaneers Women's Black Logo Premier Too Cap Sleeve Tissue T-Shirt $20.39 This simple yet stylish Tampa Bay Buccaneers Women's Black Logo Premier Too Cap Sleeve Tissue T-Shirt from Reebok wil keep you comfortable all season long while you cheer the Buccaneers on to victory. Features full color screen printed graphic with sugar glitter on chest. Contrast color at sleeve and bottom hems for added detail Machine washable 100% cotton tissue jersey for cool- comfortable wear Officially licensed by the NFL

Washington Redskins Women's Burgandy Logo Premier Too Cap Sleeve Tissue T-Shirt $20.39 This simple yet stylish Washington Redskins Women's Burgandy Logo Premier Too Cap Sleeve Tissue T-Shirt from Reebok wil keep you comfortable all season long while you cheer the Redskins on to victory. Features full color screen printed graphic with sugar glitter on chest. Contrast color at sleeve and bottom hems for added detail Machine washable 100% cotton tissue jersey for cool- comfortable wear Officially licensed by the NFL

New York Rangers Women's Logo Premier Too Maternity Long Sleeve T-Shirt $23.99 They say that a woman's senses become heightened during pregancy- and between you and I- I hear their fandom does too! Sport New York Rangers pride all the way through to delivery day with this New York Rangers Women's Premier Logo Long Sleeve Maternity T-Shirt. Featuring a screen print with holographic clear glitter New York Rangers logo prominently displayed front and center- this New York Rangers Women's Premier Logo Long Sleeve Maternity T-Shirt is the perfect addition to any expectant New York Rangers fan's wardrobe. Stylish V-Neck design 100% garment washed cotton for added softness and easy maintenance Officially licensed by the NHL

Volcom Solid Heather Too T'shirt (MERLOT HEATHER) $20 You know what's going on and you're always a step ahead so you need the Volcom Solid Heather Too T'shirt. This short sleeve tee is made with 90% cotton 10% polyester, has a regular fit, and a logo printed at the left sleeve.

Volcom Frickin Nuts Too Shorts (Pewter) $45 You'll go crazy for the Volcom Frickin Nuts Too Shorts. Made with a cotton/polyester blend, these frickin shorts have a chino style, button and zipper fly, frickin side and back welt pockets, and a small frickin stone logo stud at the frickin bottom left.

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