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China Casual Wear Industry Has Developed Three Main Vein

  Zhejiang Wenzhou: a "virtual operator" big turn

Filed Wenzhou casual; Perhaps it is necessary to mention the virtual business; themselves to grasp the core brands outsource production; allow enterprises to have more time and energy to the brand operation; so casual, Wenzhou, have been able to eternity! According to incomplete statistics ; the current casual brand in Wenzhou as many as a hundred; such brands as Metersbonwe, high state, SEMIR, thanks Reta, etc.; can be said to be a virtual business "master"!

In recent years; some relatively mature brand and new businesses are being loaded in succession into the casual wear areas; fact, for just starting the new casual brand; used mode of operation has been verified; may be able to more successfully achieve their goals; but also for many small business and to said; also be a breakthrough in funding, equipment, technology and other constraints; significant cost savings; this in a virtual business has been widely applied in Wenzhou; even more prominent!

Thanks Reta Group Co., Ltd. From 1997 to franchise; the channel function of virtualization!, After three years; companies throughout the country, opened more than 300 stores! Begun to taste the results in the following; company has implemented a virtual manufacturing model; cutting lost production workshop; in Zhongshan, Guangdong, reliable quality and designated eight companies, brandable, "thanks to Reta" dress!

However, in a number of emerging brands seem; virtual business is not the brand the only way to success; they are prepared on the basis of the virtual business model; turn to seek a more "personal" business management!

Fujian Quanzhou: Manufacturing Culture 2 Upgrade

"The whole region can be a productive effort to develop a world-class casual men's top choice!" Quanzhou Textile and Apparel Association, Mr Chow was said; it is his eyes, casual wear at this stage, Quanzhou, the future!

Thousands of textile and garment enterprises in Quanzhou; annual output value of more than 700 billion! Present; including Jinjiang, Shishi, Nanan and other places, including industrial clusters produced by casual, sports apparel at the national markets are dominated; clusters have obvious advantages !

From the 90s of last century; Quanzhou casual industry from OEM into the era of the brand; above-scale industrial enterprises to grow by around 30% every year! "It's 10 years of textile and garment enterprises in Quanzhou stage of development; the same time China apparel brands in the development process; it is the design, development, manufacturing, management, marketing, service and other sectors step by step improvement process! "Chow was said!

In fact, Quanzhou casual obvious regional characteristics of this style and location are not authorized by a number of brands or a certain number of designers created; but the entire area of the enterprises in the long-term market practice; based on the consumer's understanding of as well as the international fashion imitation summarized form!

This feature makes the Fujian region garment enterprises in the domestic market have obvious advantages in competition; of these Quanzhou casual sales network all over the country the number of 10 provinces and cities; formed a mall, franchising, wholesale, retail and product marketing, four in one pattern; some well-known brand in the domestic market have a higher share! and lions national commercial networks has reached 5000; marketing network can be said to extend in all directions!

"Quanzhou many of the enterprise system is very good; but the problem also exists!" Chow was said; "Quanzhou also have to upgrade in size; to cultivate the brand falling class fill back! Quanzhou should go to nurture some of the genes better brand; manufacturing to escalation; culture to upgrade! "

Guangdong Shaxi: make a fuss about the quality and characteristics of

Present; in the Government's strong support; Shaxi industrial environment is improving; garment production and processing capacity increasing! Town owned and clothing-related textiles, dyeing, machinery parts, and other downstream products of more than 500 supporting enterprises; formed From the weaving, dyeing, fabric into clothing, sales matched the serial production; owned and clothing production and sales matched face accessories and sewing equipment professional market!

These comprehensive resources supporting the development of casual Shaxi favorable protection; Shaxi casual town, accounting for 80% of total garment production; into the mainstream of the development of local industry; also been well-known brand Shaxi favor; If LEE, CK, Nike, Puma, Reebok, as well as domestic brands Metersbonwe, seven wolves! But now; such a view is being changed! "casual Shaxi can no longer simply 'setting up shops '; the pursuit of the number of! "Lin Wei, vice president of China National Garment Association, said that!

In fact; current Shaxi are already major problems encountered in the formation of casual production, circulation and information, and other production resources are not fully and efficiently converted to industrial advantages! Current Shaxi most of the clothing companies are still engaged in processing business; Even some of a certain well-known enterprises have more than half of its business from processing! addition; some companies have formed the brand are also crowded the road to joining the business; price positioning in the middle and low; rely on sales to gain market share; the profit is not high!

It seems the Weiling; Shaxi casual wear should make a fuss about the quality and characteristics; increase the technological content of products!

In fact; Shaxi casual enterprises for the establishment of the brand is not neglect; on the contrary; some companies has been engaged in the work of building the brand! In recent years; Shaxi also saw the birth Rubai Senta Georgia, St. Mary Tian, Jian-long, Humphrey Lay and other brands; these brands not only in the domestic market has a high reputation; business itself is also quite a profound awareness of the brand!

Part Postscript: Actually, not only in Wenzhou, Quanzhou, Shaxi; and even casual Chinese enterprises are at a "very important historical period of development"; and Wenzhou, Quanzhou, Shaxi these three distinctive areas of the use of their resources in the leisure loaded exploration industries; for the Chinese casual wear industry in this historical opportunities of development; once again played a pioneer role!

Swedish fashion giant H & M, the German chain of inexpensive clothing giant C & A entered the beach; Italy Darfur America Technical Textile (Suzhou) Co., Ltd. to cooperate with China's state-owned enterprises; Macau jacob Group, set up textile companies invest in Huzhou!
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