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Foreign Direct Investment in Retailing in India – Its Emergence & Prospects
Abstract
In recent years the destination sectors in FDI have became more varied. FDI inflows have shifted from infrastructure, natural resources and export driven manufacturing to other areas such as retailing, tourism, construction and off shore services. A World Bank study showed that cumulative FDI inflows to the retail sector in the 20 largest developing countries amounted to US$ 45 billion in 1998-2002 (about 7 per cent of the total of these countries). The study showed that after liberalization; countries such as Brazil, Poland and Thailand have received significant FDI in retailing.
In spite of the recent developments in retailing and its immense contribution to the economy, retailing continues to be are the least evolved industries and the growth of organised retailing in India has been much slower as compared to rest of the world. Over a period of 10 years, the show of organised retailing in total retailing has grown from 10 per cent to 40 percent in Brazil and 20 percent in China, while in India it is only 2 per cent (between 1995-2005). One important reason for this is that retailing is one of the few sectors where foreign direct investment is not allowed. Within the country, there have been protests by trading associations and other stakeholders against allowing FDI in retailing. On the other hand, the growing market has attracted foreign investors and India has been portrayed as an important investment destination for the global retail chains. The present paper attempts to analyze the reason why foreign retailers are interested in India, the strategies they are adopting to enter India and there prospects in India
After the waves of globalisation, liberalisation and privatisation marketing scenario particularly retailing has changed radically. These changes have resulted in emergence of new environment for buyers’ behaviour and purchasing habits. The upper and upper middle strata of the society now prefers to purchase well established branded goods from standard showrooms and it has transformed the entire picture and perception not only in the metro cities but almost in all big cities of our country. It is worth mentioning that retailing in India has been hailed as one of the sun-rise sectors in the economy. According to A. T. Kearney, a well known International Management Consultant, “India is the second most attractive retail designation globally, among thirty emergent markets.” Till now unorganised retailing sector was dominating retail trade in India by constituting 98% of all retailing trade but now not only traditional Indian retailers but giant Indian retailers like Reliance has entered in the area and is planning to expand its activities in this sector in a big wag. Even world renowned retailing organisation like Wal-Mart has decided to enter in India via joint venture with Bharti and French retailer Carrefour is busy in chalking out strategy to enter the hyper market and supermarket retail format in India through Dubai based retail major Landmark group.
In this context an effort has been made in this paper to review the emergence of global retailers in India, to examine the govt. policy relating to FDI in retailing and to evaluate the prospects of global retailing in India.
Why Global Retailers are Interested in India?
More specifically the global players are interested in India due to following reasons:
I) Strategic Location & Geography: India enjoys unique geographical advantage. It is strategically located in Asia with access to all leading markets of the World. With total area of 32, 87,590 Sq. Km, Coastline of 7000 Km and borders with six countries India becomes most promising destination for the foreign direct investment.
II) Versatile Demographics: Demographically with a population of more than 1.1 billion and diverse culture, India is a land of all seasons. India presents a real cosmopolitan population with diverse religions and culture. Hinduism, Buddhism, Jainism, Sikhism, Christianity and Islam are the main religions of India. This variety of religions provides India with a diverse culture. Besides, India has versatile population of urban and rural nature. This versatility of population makes India a ready made market for foreign retailers.
III) Vast growing Economy: On economic front, India the largest democracy of the world, have a stable Govt. with robust programme of economic reforms. India with a foreign exchange reserve of more than US $120 billion, FDI of more than US $9.9 billion ,average GDP growth of more than 7% per annum, rupee appreciation Vs U.S dollar of more than 2% in last two years and with a rapidly growing investment in infrastructure has all the ingredients of a emerging economic super power. India is tipped to be third largest economy in terms of GDP by the year 2050 (Table 1)
Table 1: Forecast of GDP ($ Trillion)
Country
2010
2050
China
3.0
44.5
U.S.A
13.3
35.2
India
0.9
27.8
Japan
4.6
6.7
Brazil
0.7
6.1
Russia
0.8
5.9
U.K.
1.9
3.8
Germany
2.2
3.6
Italy
1.3
2.1
Source: McKinsey Quarterly Nov.04
In such a scenario every multinational aims to set up a base in India, not to participate in Indian growth story, rather to build their own future.
IV) Retailing: The Emerging Revolution: Retailing is the largest private industry in India and second largest employer after agriculture. The sector contributes to around 10 percent of GDP. With over 12 million retail outlets, India has the highest retail outlets density in the world. This sector witnessed significant development in the past 10 years from small unorganized family owned retail formats to organized retailing. Liberalization of the economy, rise in per capita income and growing consumerism has encouraged large business and venture capitalist in investing in retail infrastructure. The importance of retail sector in India can be judged from following facts (a) Retail sector is the largest contributor to the Indian GDP (b) The retail Sector provides 15% employment (c) India has world largest retail network with 12 million outlets (d) Total market size of retailing in India Is U.S $ 180 billion (e) Current Share of Organized Retailing is just 2% which comes around to $3.6 trillion (f) Organized retail sector is growing @ 28% per annum.
V) Indian Retailing: Opportunities Unexplored: India is sometimes referred to as the nation of shopkeepers. This is because the country has the highest density of retail outlets - over 12 million. However, unlike most developed and developing countries, Indian retail sector is highly fragmented and bulk of the business is in the unorganized sector. As compared to China (Table 2) the presence of global players in India is very less
Table 2: Number of Foreign Retailers in India & China
Retailer
China
India
Wal- Mart
40
--------
Carrefour
53
---------
Tesco
30
-----------
Metro
21
02
KFC
Over 1000
04
Starbucks
70
------
McDonald’s
580
47
Pizza Hut
110
75
Louis Vuitton
06
2
Prada
10
--------
B&Q
20
-------
Hugo Boss
60
02
Source: McKinsey Quarterly Nov.04
India in such a scenario presents following facts to foreign retailers:
- There is a huge, huge industry with no large players. Some Indian large players have entered just recently like Reliance, Trent
- India can support significant players averaging $1 bn. in Grocery and $0.3- 0.5 bn. in apparel within next ten years.
- The transition will open multiple opportunities for companies and investors
In addition to the above, improved living standards and continuing economic growth, friendly business environment, growing spending power and increasing number of conscious customers aspiring to own quality and branded products in India are also attracting to global retailers to enter in Indian market.
Major Global Players in Retailing: The top 30 global retailers together with their percentage of sale from grocery and the percentage of sales in domestic and foreign markets for the year 2003 are given in Table 3.
Table 3: Top 30 Global Retailers with their Sales in Grocery and Percentage
Share of Domestic and Foreign sales in Total Retail Sales, 2003
Rank
Company
Country of Origin
Net Sales 2003 (USD mn)
Grocery Sales (%)
Domestic Sales(%)
Foreign Sales(%)
1.
Wal-Mart
USA
256,329
43.7
79.1
20.9
2.
Carrefour
France
79,609
77.4
50.7
49.3
3.
Ahold
Neth.
63,325
84.0
15.8
84.2
4.
Metro Group
Germany
60,532
50.5
52.9
47.1
5.
Kroger
USA
53,791
70.2
100.0
0.0
6.
Tesco
UK
50,326
74.6
80.1
19.9
7.
Target
USA
48,163
17.8
100.00
0.0
8.
Rewe
Germany
44,251
7.6
71.4
28.6
9.
Aldi
Germany
41,011
83.6
63.0
37.0
11.
ITM(Intermarche)
France
37,723
77.3
72.2
27.8
12.
Safeway(USA)
USA
35,552
75.5
85.3
14.7
13.
Schwarz Group
Germany
33,357
83.0
66.2
33.8
14.
Schwarz Group
Germany
33,357
83.0
66.2
33.8
15.
Walagreens
USA
32,505
380
100.00
0.0
16.
Auchan
France
32,422
57.2
57.5
42.5
17.
AEON
Japan
30,574
47.2
91.7
8.3
18.
Ito-Yokado
Japan
30,541
62.5
73.8
26.2
19.
Edeka
Germany
29,670
83.8
91.2
8.8
20.
Sainsbury
UK
27,995
73.3
85.1
14.9
21.
Tengelmann
Germany
27,721
69.7
49.1
50.9
22.
Leclerc
France
27,332
59.9
95.7
4.3
23.
CVS
USA
26,588
31.2
100.0
0.0
24.
Casino
France
25,958
73.3
58.9
41.1
25.
Kmart
USA
23,253
14.0
100.0
0.0
26.
Delhaize Group
Belgium
21,256
77.1
20.1
79.9
27.
Loblaw
Canada
18,002
77.5
100.0
0.0
28.
JC Penney
USA
17,786
16.9
99.4
0.6
29.
Coles Myer
Australia
17,523
58.5
99.4
0.6
30.
Daiei
Japan
17,158
43.3
98.9
1.1
Total Top 30
1,287,382
Others
2,612,618
Total Worldwide
3,900,000
Source: Extracted from M+M Planet Retail
Arguments in favour of FDI in Retailing
FDI in retailing is favoured on following grounds:
(1) The global retailers have advanced management know how in merchandising and inventory management and have adopted new technologies which can significantly improve productivity and efficiency in retailing. (2) Entry of large low-cost retailers and adoption of integrated supply chain management by them is likely to lower down the prices. (3) FDI in retailing can easily assure the quality of product, better shopping experience and customer services. (4) They promote the linkage of local suppliers, farmers and manufacturers, no doubt only those who can meet the quality and safety standards, to global market and this will ensure a reliable and profitable market to these local players. (5) As multinational players are spreading their operation, regional players are also developing their supply chain differentiating their strategies and improving their operations to counter the size of international players. This all will encourage the investment and employment in supply chain management. (6) Joint ventures would ease capital constraints of existing organised retailers and (7) FDI would lead to development of different retail formats and modernisation of the sector.
Arguments against FDI in Retailing
Many trading associations, political parties and industrial associations have argued against FDI in retailing due to following reasons:
(1) Indian retailers have yet to consolidate their position. The existing retailing scenario is characterized by the presence of a large number of fragmented family owned businesses, who would not be able to survive the competition from global players.
(2) The examples of south east Asian countries show that after allowing FDI, the domestic retailers were marginalised and this led to unemployment.
(3) FDI in retailing can upset the import balance, as large international retailers may prefer to source majority of their products globally rather than investing in local products.
(4) Global retailers might resort to predatory pricing. Due to their financial clout, they often sell below cost in the new markets. Once the domestic players are wiped out of the market foreign players enjoy a monopoly position which allows them to increase prices and earn profits.
(5) Indian retailers have argued that since lending rates are much higher in India, Indian retailers, especially small retailers, are at a disadvantageous position compared to foreign retailers who have access to International funds at lower interest rates. High cost of borrowing forces the domestic players to charge higher prices for the products.
(6) FDI in retail trade would not attract large inflows of foreign investment since very little investment is required to conduct retail business. Goods are bought on credit and sales are made on cash basis. Hence, the working capital requirement is negligible. On the contrary; after making initial investment on basic infrastructure, the multinational retailers may remit the higher amount of profits earned in India to their own country.
FDI in Retailing in India - Policy and Entry Routes
In India, till recently, FDI was not allowed in retailing, but the Union cabinet on January 24, 2006 rationalised and simplified the FDI policy and allowed the contentious issue of foreign investment in retail sector by allowing FDI up to 51 percent with prior government approval for retail trade in single brand products. This would imply that foreign companies would be allowed to sell goods sold internationally under a single brand, viz. Reebok, Nokia, Adidas. Retailing of goods of multiple brands, even if such products are produced by same manufacturer would not be allowed. However, there are indications that the Government may allow foreign investments in retail segments where small domestic players do not operate. The Department of Industrial Policy and Promotion is preparing a detailed policy for further liberalisation of FDI in the country, which is likely to be announced before the budget 2007-08. As part of the proposed move, the Ministry has marked out sports goods, electronics and building equipment as some of the sectors that may be opened up with a 51% cap on FDI. The government is also considering to permit multi-brand retail in such areas. The government is likely to discuss the matter with the left parties before taking a final call on the issue. The Left has initially stalled the government’s plans to allow FDI in multi-brand retail on the grounds that it will adversely affect mom-and-pop stores.
It is worth mentioning that FDI restrictions have not deterred prominent international players from entering India. Many U.S and other international retailers and consumer goods companies consider India a top-priority market with the potential for breakthrough growth. In this context (a) Wal-Mart CEO, John Menzar visited India in 2005 and met with Prime Minister to discuss relevant issues. Wal-Mart’s sourcing from India, which was U.S.$300 million in 2004 reached to U.S.$1.2 billion in 2005.(b) Fashion brand DKNY is set to foray into Indian fashion industry through franchise agreement with Indian company, S. Kumar’s. (c) Tommy Hilfiger, International fashion icon says that “We are going to build a wonderful lifestyle business here” (d) Phillip Morris is ready to unveil its plans for kraft in India through Kraft Jacob Suchard (KJS) India, a wholly owned arm of Philip Morris India (e) Starbucks has expressed its interest in entering India through the franchise route.
Although before January 24, 2006 FDI was not allowed in retailing, many international players are operating in the country. Some of entry routes employed by them are discussed in details as below:
(a) Manufacturing and Local Sourcing: Companies that set up manufacturing facilities are allowed to sell the products in the domestic market. Consumer durable companies such as Sony and Samsung have entered the retail sector through this route. Due to high labour cost in their domestic market, many international brands are setting up manufacturing bases in developing countries such as India and China and / or are sourcing products from local manufacturers. For example, Levi's and Tommy Hilfiger are sourcing products from Indian manufacturers like Arvind Mills. Benetton has a manufacturing unit in India. Other international brands like GIVO from Italy have set up export-oriented manufacturing facilities. These companies are allowed to sell products to Indian consumers through franchising, local distributors, existing Indian retailers, own outlets, etc.
(b) Franchising: Franchising is the most preferred mode through which foreign players have entered the Indian market. It is the easiest route to enter the Indian market. Franchising is often used as a mode to expand the market of a particular retail enterprise outside domestic economy since it allows firms to expand without investing their own capital, is based on local expertise and enables firms to curb local oppositions and regulations. This is the most common mode for entry of fast food chains across the world. Apart from fast food chains like Pizza Hut, players such as Lacoste, Mango, Nike and Marks and Spencer, have entered the Indian market through this route.
For setting up franchising operation, the foreign players are required to take permission from the Reserve Bank of India (RBI). RBI often imposes the condition that franchisers have to bring in foreign investment and set up a base for carrying on operational activities. A foreign franchiser not wishing to make a direct investment would have to render technical assistance to the franchisee. Some franchisee, such as Pizza Hut has made significant investment in the supply chain.
The arrangements between franchisee and franchiser are found to be extremely flexible and are based on negotiation between the two. Some Indian franchisees have complained about high franchising fees together with high real estate costs, high import duties and other costs escalate the prices. For instance, the cost of a Marks and Spencer product is higher than not only the brands produced domestically but also in comparison to the price of the product in the UK. The high prices restrict the ability of the foreign players to penetrate the market but they have entered the country to make their brands visible to the huge Indian market.
If FDI is allowed in retailing, franchisees are not very sure whether they would hold the retailing rights for the brands. According to industry representatives, since franchisees largely constitute of domestic traders (even some unorganised retailers have take up franchising rights) who have made significant investment in infrastructure, government through legislation must ensure that they do not loose out their franchising rights if FDI is allowed in retailing and the franchisers decide to change the mode of operation. The existing franchisees have also expressed an interest in entering into joint venture with the franchisers if FDI is allowed in retailing.
(c) Test Marketing: Test marketing is another route through which many foreign players have entered the Indian market. Foreign investment Promotion Board (FIPB) allows foreign companies for test marketing of their products for a two-year period by the end of which they are required to set up manufacturing facilities in India. Direct selling companies like Amway and Oriflame entered the Indian market through this route. Initially, Amway got an approval for test marketing for a period of two years but they managed to secure an extension of one more year. At the end of the third year, they set up contract manufacturing facilities and brought in foreign investment and technical know-how. Oriflame too extended its test marketing license for a third year and at the end of which had set up a manufacturing facility in Noida (UP) for producing certain specific products. Other products are imported and would continue to be imported from abroad.
Nokia came to India through the test marketing route in mid-1990s. Initially they got a license for two years to test their products in the Mumbai circle. After three months of their entry they tied up with the service providers to provide integrated services to their customers. Due to pressure from the FIPB, Nokia had tied up with the HCL Infotech as a strategic partner for all India distribution of Nokia products. After the success of its products in the country, Nokia had opened up an office but had not set up a manufacturing facility and continued to import all products (even models made specifically for India). After another two years they divided the country into four zones and entered into a strategic alliance for distribution with Supreme for East and West India while HCL continued with North and Southern zone. Nokia had also applied for the cash and carry license from the FIPB and has recently got the license. Nokia is aggressively targeting the Indian consumers and plan to capture 75 percent of the mobile market in the next seven years. The company, which currently operates as a wholesale cash-and carry, recently announced that it would set up manufacturing facilities very soon.
The test marketing route allows foreign players to test the demand for their products in Indian market before undertaking investment. Even if FDI is allowed in retailing, many foreign players would like to enter the Indian market through this route.
(d) Wholesale Cash-and-Carry Operation: This is the route through which large international retailers such as Germany's Metro Cash & Carry GmbH and Shoprite Checkers of South Africa have entered the Indian market. The wholesale cash-and-carry operation is defined as any trading outlets where goods are sold at the wholesale rate for retailers and businesses to buy. The transactions are only for business purposes and not for personal consumption as in the case of retailing.
(e) Distributor: Companies such as Swarovski and Hugo Boss have set up distribution offices in India and these offices supply the products to local retailers. All products of Hugo Boss are imported and distributed through the company's distributor.
(f) Special Cases: The Sri Lankan retailers have entered the India market through the initiatives of Export Development Board of Sri Lanka (EDB) which obtained special permission from the RBI to set up retail operations in India. The EDB has leased 17 retail outlets in Spencer Plaza in Chennai in which Sri Lankan retailers are showcasing and selling their products. The Sri Lankan products showcased in these stores are mostly at the higher end of the quality spectrum and can be brought into the country free of duty. This gives an advantage to large Sri Lankan retailers like Hameedia not only to establish a global presence but also to access the large customer base of India at competitive prices. The EDB is also exploring the possibilities of setting up similar trade centres in other cities like Delhi and Mumbai. Although this mode has allowed retailers from Sri Lanka to enter the Indian market without domestic manufacturing and sourcing conditions and some products sold by these traders are similar to those sold by Indian retailers, EDB did not face any opposition from Chambers, retailers and the trading houses.
Although the official policy is that FDI in retailing is allowed only in one brand and that too up to 51% in retailing, but it has not acted as an entry barrier. Foreign players have a substantial presence in the country and have used several alternative unique routes to enter Indian Trading Sector. Some of the existing foreign players are listed below in table 4.
Table 4: Some Existing Foreign Players and Prospective Entrants
Retailers
Type
Status
7-Eleven
Supermarket
Evaluating
Amway
Direct selling
Already in
Auchan
Hypermarket
Evaluating
Carrefour
Multi-format retailer
Wait and watch
Dairy Farm
Multi-format retailers
Tied up with RPG
JC Penny
Product sourcing
Already in
Landmark
Department Store
Already in
Lee Cooper
Product sourcing
Already in
Levi's
Product sourcing
Already in
Mango
Apparel retailer
Already in
Marks & Spencer
Department Store
Already in
Metro
Cash & carry
Already in
Oriflame
Direct selling
Already in
Reebok
Oint venture
Already in
Shoprite
Wholesale cash-and-carry and franchising
Already in
Sony
Manufacturer Retailer
Already in
Wal-Mart
Hypermarket
Agreement with Bharti
Source: FDI in Retail Sector, Department of consumer affairs, Government of India, p. 115.
Conclusion
It is evident that ever growing urban and rural markets in India represent an unprecedented and vast unexplored opportunity for retailing to all types of formats. Initially there may be certain reservations and apprehensions in allowing global players in India’s retailing but if they are allowed in a phased manner on the basis of a well conceived and chalked out policy, they are likely to lead to more investment in organized retailing and allied sectors. As already discussed, it would also lead to inflow of latest technical know how, establishment of well integrated and sophisticated supply chains, availability of standard, latest and quality products, help in up gradation of human skills and increased sourcing from India. Yet the following points may be kept into consideration in this context:
- Since the Indian retail sector is highly fragmented and domestic retailers are in the process of consolidating their position, the opening up of FDI regime should be in phased manner over 5 to 10 years time frame so as to give the domestic retailers enough time to adjust changes.
- FDI should not be allowed for multi brand stores in near future, as Indian retailers will not be able to face competition with these stores immediately.
- At present it is also not desirable to increase FDI ceiling to more than 51% even for single premium brand stores. It will help us to ensure check and control on business operations of global retailers and to protect the interests of domestic players. However, the limit of equity participation can be increased in due course of time as we did in telecom, banking and insurance sectors.
- Foreign players should not be allowed to trade in certain sensitive products like arms and ammunition, military equipment, etc. and the list of excluded products should be clearly stated in the FDI policy.
- Generally super markets and hyper markets should not be allowed in the mid of city so as to protect the existence of unorganised or comparatively medium sized retail organizations.
The strategy of opening up should be backed by appropriate reform measures. India can learn from the experiences of other developed and developing countries and develop its own strategies, laws and regulations that would be in the best interest of the country. As of now, there is no proper definition of retailing or retail formats in India. International players are exploiting the situation and are often entering the market and expanding their businesses through multiple routes and are operating in the country with more than one format of retailing. The regulatory regime should address these issues. The entry norms should clearly state the approval requirements, conditions / restrictions if any imposed, etc. The government should also strictly enforce the quality standards for local production and imports.
References
- FDI in Retail Sector in India, Department of Consumer Affairs, Ministry of Consumer Affairs, Public and Food Department, Government of India.
- U.S. Department of Labour, Bureau of Labour Statistics. http//stats.bls.gov/iag/whole retailtrade.htm
- http://www.brc.org.uk/latesdata.asp
- The Earth Institute of Columbia University.
- The World Bank Group Website : http://rru.worldbank.org/documents.pdf
- Swapna Pradhan: Retailing Management, The McGraw-Hill Companies(2007)
- Chetan Bajaj, Rajnish Tuli & Nidhi Srivastav: Retail Management, Oxford University Press (2006)
- Suja Nair: Retail Management, Himalaya Publishing House (2006)
About the Author
Dr.Mandeep Singh Associate professor of Economics
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Reebok Sport Essentials Women's Pants $34.99 Reebok Women's Pants - Our Reebok Sport Essentials Pant is a perfect choice for all your sport and workout activities -- running, pilates, cross-training, yoga and more. Reebok Official Site. |
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Reebok Sport Essentials Women's Pant $34.99 Reebok Women's Pants - Our Reebok Sport Essentials Pant is a perfect choice for all your sport and workout activities -- running, pilates, cross-training, yoga and more. Reebok Official Site. |
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Reebok Rolldown Women's Capri Pants $29.99 Reebok Women's Pants - Great comfort, great style - that's our Reebok Athletic Basics Rolldown Capri. A perfect choice for your next workout pant. Reebok Official Site. |
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Reebok Meshie Women's Running Shorts $17.99 Reebok Women's Shorts - The Reebok Meshie Short adds a bit of color to your workout routine. This essential training bottom is made from Reebok Play Dry fabric which wicks moisture away from your skin. |
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Reebok Men's 9" Jersey Shorts $19.99 Reebok Men's Shorts - Built with your comfort and active movement in mind, our Reebok Core Sport Jersey Short is. 9-inch inseam. Reebok Official Site. |
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Reebok Core Sport Mens Knit Shorts $19.99 Reebok Men's Shorts - The Reebok Core Sport Knit Short is a versatile workout essential - perfect for any sport or activity. Reebok Official Site. |
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Reebok Colored Logo Women's T-shirt $19.99 Reebok Women's Shirt - Get your Reebok dance-floor booty in shape with our Reebok retro-minded Heathered Colored Logo Tee. |
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Reebok SlimTone Women's Toning Shoes $49.99 Reebok Women's Toning Shoes - The Reebok EasyTone: SlimTone features lightweight foam balance pods that create micro-instability with every step. With a low-profile silhouette and a SmoothFit liner for minimal rub and irritation, it's perfect for walking and everyday activities. Fitness never looked so good with Reebok EasyTone: SlimTone. Reebok Official Site. |
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Reebok Women's Woven Shorts $17.99 Reebok Shorts - Our Woven Short is a training essential with a bit of flair. Stay on track and stay in style. |
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Reebok EA7 Ultralite $129.99 Part of the EA7 Armani / Reebok collection, the EA7 Ultralite is tops in comfort, performance and style. |
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Reebok Women's Velour Track Jacket $39.99 Reebok Women's Jacket - Stay warm, stay comfortable and stay in style with the Reebok Velour Track Jacket, a plush soft cover-up perfect for layering. |
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Reebok Knit Men's Track Jacket $39.99 Reebok Men's Jacket - Our Reebok Core Knit Track Jacket is lightweight and the picture-perfect combination of performance and casual. Great for active people on the go. |
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Reebok Core Men's Fleece Pants $29.99 Reebok Men's Pants - Our Reebok knit brush-back Core Fleece Pant is a casual essential, perfect for layering up for a trip to the gym or a hike outdoors. |
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Reebok Men's Knit Track Pants $29.99 Reebok Men's Pants - Our Reebok Core Knit Track Pants are lightweight and the picture-perfect combination of performance and casual. Great for active people on the go. |
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Reebok Men's Knit Track Jacket $39.99 Reebok Men's Jacket - Our Reebok Core Knit Track Jacket is lightweight and the picture-perfect combination of performance and casual. Great for active people on the go. |
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Reebok 9 Inch Mesh Men's Shorts $19.99 Reebok Men's Shorts - Made from lightweight mesh fabric, our Reebok Mesh Short is built for all sports and workouts. |
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Reebok CrossFit No Show Sock $15 Just because it's no-show, doesn't mean you can't show. Don't be embarrassed by your socks. These ultra low-cut socks include antibacterial fibers that reduce odor regardless of your activity level, and are made with arch support to help provide stability. They sport the Reebok CrossFit delta at the top and "Reebok CrossFit" on the bottom. |
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Reebok EasyTone Women's Hoodie $59.99 Reebok Women's Hoodie - Fitness never looked so good with the Reebok EasyTone Hoodie. Part of our EasyTone Apparel Collection, an innovative performance line that uses our proprietary ResisTone bands designed to create resistance as you move. |
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Reebok Fuel Train $65 The Reebok Fuel Train is the training shoe with FuelFoam heel cushioning. It's so comfortable it will leave your feet asking for more at the end of your workouts. |
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Reebok Fuel Extreme $65 The Reebok Fuel Extreme is a lightweight running shoe with FuelFoam - a soft IMEVA midsole that will leave your feet asking for more at the end of your workouts. |
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Reebok Microfleece Men's Pants $34.99 Reebok Pants - Our soft brushed Microfleece Pant - made for jogging, running errands or post-workout relaxation - is defined by comfort, warmth and a simple design. |
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Reebok Court General Mid $64.99 With classic mid-cut construction and unique design, the Reebok Court General Mid is the basketball shoe that will step up your game and stay out of your way. |
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Reebok Easytone Women's Pants $69.99 Reebok Women's EasyTone Pants - Introducing the Reebok EasyTone Pant - part of our new EasyTone Apparel Collection, an innovative performance line that uses Resistone bands to create resistance as you move. Designed to tone and strengthen upper body muscles and improve posture and body alignment, EasyTone tops can be worn to work out or under everyday clothing. Reebok Official Site. |
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Reebok EasyTone Women's Shorts $34.99 Reebok EasyTone Short. Introducing the EasyTone Capri - part of our new Reebok EasyTone Apparel Collection, an innovative performance line that uses built-in toning bands to create resistance as you move. Designed to tone and strengthen key muscles in your legs and butt, EasyTone bottoms can be worn to work out or as everyday clothing. Reebok Official Site. |
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Reebok EasyTone Women's Fitness Pants $69.99 Reebok EasyTone Women's Pants - Fitness never looked so good with the Reebok EasyTone Fitness Pant - part of our Reebok EasyTone Apparel Collection, an innovative performance line that uses our proprietary ResisTone bands designed to create resistance as you move. These stylish bottoms can be worn to |
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Reebok Sport Essentials Women's Jacket $39.99 Reebok Women's Jacket - Our Reebok Sport Essentials Jacket is a perfect choice for layering up while working out. The moisture-wicking Play Dry fabric increases ventilation to keep your training on track. Reebok Official Site. |
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Reebok Classic Leather Mens Shoes $54.98 Reebok Men's Shoes - Never go out of style. Soft Reebok garment leather upper gives you superior comfort. Die-cut EVA midsole provides lightweight cushioning. Molded PU sockliner adds comfort and durability. Discounts not applicable. Reebok Official Site. |
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Reebok Classic Nylon Mens Shoes $34.98 Reebok Men's Shoes - Roll with Reebok style. Suede accents add a high-class touch. Famous for comfort, thanks to the cushioning of a sculpted EVA midsole and a padded foam sockliner. High abrasion outsole provides traction and durability--so you don't have to slow down. Reebok Official Site. |
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Reebok Classic Ace Mens Shoes $54.99 Reebok Men's Casual Shoes - Never go out of style. Soft Reebok garment leather upper gives you superior comfort. Die-cut EVA midsole provides lightweight cushioning. Molded PU sockliner adds comfort and durability. Reebok Official Site. |
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Reebok Play Dry Mens Shorts $19.99 Reebok Men's Shorts - Keep your workouts on track with our Reebok Core Sport Play Dry Short. The moisture-wicking Play Dry fabric increases ventilation, while the 9-inch inseam and athletic cut allow for optimal movement. Reebok Official Site. |
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Reebok Buckettown Men's Basketball Shoes $59.99 Reebok Men's Basketball Shoes - In the lane, from the outside or posting up - the Reebok Buckettown is an ideal choice for your next on-court shoe. The Reebok Hexalite airspring cushioning, lateral handling, forefoot flex grooves and DMX Ride cushioning deliver game-long comfort and support. |
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Reebok Core Men's Knit Pants $29.99 Reebok Men's Pants - Versatile and performance-minded, our Reebok Core Knit Pant is made with moisture-wicking Play Dry fabric for comfort all game long. Perfect for all types of sports, workouts and training. |
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Reebok Play Warm Men's Pants $29.99 Reebok Men's Pants - Our Reebok Play Warm Pant provides the ultimate in moisture-wicking warmth to get you through those tough training sessions. Knit shell with mesh lining and panel overlay for optimal breathability. |
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Reebok Thermal Vibe Men's Shoes $54.99 Reebok Men's Shoes - The Reebok ThermalVibe is a soft, lightweight shoe with extraordinary cushioning and the ultimate in support. The wave-inspired sole features the ultra-responsive VibeTech heel pod, along with 3D Ultralite cushioning system. |
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Reebok ZigTech Men's Basketball Shorts $29.99 Reebok ZigTech - Just like our Reebok ZigTech footwear, our ZigTech apparel is all about energy. The ZigTech Basketball Short is made from Celliant fibers, which are clinically proven to enhance oxygen levels. |
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Reebok Steady Stride II Mens Walking Shoes $54.99 Reebok Men's Walking Shoes - This stylish and comfortable Reebok shoe is made for walking, with a design that propels your foot forward while maintaining flexibility throughout. Reebok Official Site. |
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Reebok Pittsburgh Penguins NHL Premier Jersey $159.99 Reebok Hockey Jersey - Show your Penguins pride in this exclusive Reebok jersey. Engineered and constructed to replicate on-ice designs. White or solid team colors. Every hockey fan needs one. Reebok Official Site. |
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