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The Power of the Poster

I live in a built up area, near a very busy cafe strip. Quite often, usually late at night, I see scruffy men assiduously putting posters up on telegraph poles. They have this action down pat, wrapping the poster around the telegraph pole, and then deftly looping adhesive tape around it several times in a flash. They clearly get a lot of practice.

The next day you will see their handiwork: hundreds of telegraph poles covered in brightly colored  posters for the latest big rock event or theater show. But only a week later (after several more nocturnal poster runs) these will have disappeared almost completely - covered up by other advertisements for different bands and events!

This process is repeated right throughout the year. These poster layers build up until they resemble bark around a tree. They even start to peel back. Posters from many months past fall down on the ground, along with the dried adhesive tape that held them there!

It's a strange process. But it certainly reveals something: Those posters must be a very effective means of advertising for promoters to spend so much money on them - particularly when they are only seen for a comparatively short period of time.

But it's not surprising. With so many placed on such a busy street they will leave an imprint on tens - if not hundreds - of thousands of people walking or driving past them.

The poster is a great advertising medium because it can feature one large, colorful image. And images are extremely powerful, of course.

Take movie posters, for instance. These are sometimes so striking that they are easier to remember than some scenes from the movies themselves. Remember the poster from Jaws? Or from the James Bond film Octopussy?  Chances are you will be able to.

Quite often, in movie posters, several characters will be shown together, often in a situation that doesn't occur in the actual movie. An example: American Pie. Can you recall this image? I'll bet you can.

This illustrates the great strength of the poster: it can be a distillation of something bigger or more complex. Not unlike a logo, it can effectively capture the essence of something.

For this reason posters generally, but movie posters in particular, are very popular. People become avid collectors, much like stamp collectors, simply because they love the medium. But certainly much of the trade is composed of people who have seen a movie, loved it, and want to hang reminders of it in their rooms.

Being so highly sought after, the rarer ones appreciate in value substantially over time. An example: a private collector in the US paid close to $700 000 for a poster - original, of course - for the Fritz Lang sci-fi classic Metropolis.

Needless to say, a poster is an excellent way to advertise anything, since any commodity or service has a character or essence that needs to be communicated. For much the same reasons that people remember movie posters, they will also remember posters for events, businesses and services.

About the Author

Matt Hayden is an Australian article marketer. Do you need colorful posters for your business? Check out Perth-based Eric Salo Design, where you can get custom printing and design with a best price promise!

Is this 1988 mcdonald's instant win record rare?

I have a black cardboard square with a 33-11/3RPM vinyl record bearly fitting in the middle; I'm not sure if it was made to be cut out or not but it looks like you could just leave it in one piece and play it fine. It is in OK condition from 1988 that says "YOU COULD WIN $1,000,000 INSTANTLY! Play this record now!" and it also has the McDonald's M logo on the bottom portion of the record label. On the backside I see the McDonald's logo again and underneath that it says "$1,000,000 MENU SONG" with the rules written below. I haven't found a whole lot about this thing on any search engines, and I wondered if it would have any collectors or antique value. I am very interested in it and would like to know more about it.

list it on ebay, if you are willing to find true value of it. it's only worth what someone will pay for it.

SCF Member sharing some of his insane, sick,collection (Logo's, patches, quad auto's) and more

Auburn Logo Collector's Plate $51.95 Auburn Logo Collector's Plate Auburn three dimensional license plate. Made for your automobile but also great to display at home or work. 11 3/4" X 5 13/16

Collector $12.49 Collector

Bone Collector Brown and Tan Square Logo Pillow $45 Bone Collector Brown and Tan Square Logo Pillow is available from bedbathstore.com for only $29.99. Shop bedbathstore for the best price and quality with Free Shipping.

Kimlor Bone Collector Valance $28.99 Kimlor Bone Collector Valance, Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. This Valance Measures 88 X 18 with a 3 inch header. All Embroidery will be added to the bottom center above the hem.

Deltiology - Postcard Collector Collector Mug by CafePress $15 This mug makes it clear that you take your hobby seriously. Deltiology definition on one side and Postcard Collector logo on the other. Collector Mug The perfect size for your favorite morning beverage or late night brew. Large, easy-grip handle. Treat yourself or give as a gift to someone special. Measures 3.75 tall, 3 diameter. Dishwasher and microwave safe.

The Collector $49.99 Diana Ong The Collector - Giclee Print

SPG Auto BCADE1206 Bone Collector Decals Logo Ap 6In $24.29 6in Bone Collector AP Camo Logo Decal. Huge selection to choose from. Many designs available match your personal style. High quality components. Designed to suit any budget. Satisfaction ensured.

Kimlor Bone Collector Twin Comforter Bedding Set $74.99 The Kimlor Bone Collector is exciting and innovative. The new Bone Collector bedding ensemble features the popular signature Bone Collector logo by Michael Waddell. The Bone Collector Twin comforter and sham set includes a comforter and 1 standard shams, measures 65 X 90. All Embroidery will be added to the pillow shames center.

Kimlor Bone Collector Full Comforter Bedding Set $87.99 The Kimlor Bone Collector is exciting and innovative. The new Bone Collector bedding ensemble features the popular signature Bone Collector logo by Michael Waddell. The Bone Collector Full comforter and sham set includes a comforter and 2 standard shams, measures 80 X 90. All Embroidery will be added to the pillow shames center.

Kimlor Bone Collector Queen Comforter Bedding Set $92.99 The Kimlor Bone Collector is exciting and innovative. The new Bone Collector bedding ensemble features the popular signature Bone Collector logo by Michael Waddell. The Bone Collector Queen comforter and sham set includes a comforter and 2 standard shams,measures 86 X 94. All Embroidery will be added to the pillow shams center.

Kimlor Bone Collector Wash Cloth $9.99 Kimlor Bone Collector Wash Cloth made of 100 percent cotton terry. Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. Wash Cloth measures 13 X 13. All Embroidery will go diagonally across.

Kimlor Bone Collector Waste Basket $38.99 Kimlor Bone Collector Waste Basket. Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. Waste Basket measures 8. 27 X 8. 27 X 10. 24H. Waste Basket is made of resin.

Kimlor Bone Collector Window Curtain $59.99 Kimlor Bone Collector Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. Window Curtain with rod pocket measures 42 X 84. All Embroidery will be added to the bottom center above the hem.

Kimlor Bone Collector Double Switchplate $14.99 Turn your bathroom into a trophy den with the Kimlor Bone Collector Double Switchplate. Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. This plate measurements are 4. 92 X. 39 X 4. 72

Kimlor Bone Collector Bath Mat $30.99 Kimlor Bone Collector Bath Mat, Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. This mat measurements are are 20 X 34. A great addition to any bathroom. Check out the matching Shower Curtain sold separately.

Kimlor Bone Collector Bath Towel $18.99 Kimlor Bone Collector Bath Towel. Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. This towel is made of 100 percent cotton terry. This bath towel measurements are 27 X 50 percent. All Embroidery will go in bottom center.

Kimlor Bone Collector Hand Towel $13.99 Kimlor Bone Collector Hand Towel ,made of 100 percent cotton terry. Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. This hand Towel measurements are 17 X 29 All Embroidery will go in bottom center.

Kimlor Bone Collector Lotion Pump $17.99 Kimlor Bone Collector Lotion Pump, Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. The measurements are 2. 95 x 2. 95 x 5. 9 holds 14 oz. Lotion Pump is made of Resin.

Kimlor Bone Collector Night Light $15.99 Kimlor Bone Collector Night Light. Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. The Measurements are 3. 15 x 1. 38 x 4. 33. Night light is made of Resin.

Kimlor Bone Collector Shower Curtain $37.99 Bone Collector Shower Curtain featuring signature Michael Waddell signature and Bone Collector logo. Shower Curtain measures 72 x 72. Fabric shower curtain is a blend of cotton and polyester. All Embroidery will be added to the bottom center above the hem.

Kimlor Bone Collector Single Switchplate $13.99 Bone Collector Single Switchplate. Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. Measures 3. 15 X. 39 X 4. 72. Made of Resin.

Kimlor Bone Collector Soap Dish $14.99 Bone Collector Soap Dish. Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. Measures 5. 12 X 3. 94 X 1. 0. Made of Resin.

Kimlor Bone Collector Toothbrush Holder $20.99 Kimlor Bone Collector Toothbrush Holder. Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark, measures 7. 09 X 4. 72 X 7. 87. Toothbrush Holder is made of Resin.

Kimlor Bone Collector Throw Pillow -Brown $26.99 Bone Collector Decorative Pillow-Brown with logo pillow reverses to brown faux leather. Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. This Pillow measures 18 X 18.

Kimlor Bone Collector Throw Pillow -Tan $26.99 Bone Collector Decorative Pillow-Tan with logo pillow reverses to brown faux leather. Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. This Pillow measures 18 X 18.

Kimlor Bone Collector Twin Sheet Set $38.99 The Kimlor Bone Collector Twin sheets are a soft cotton blend which also features the Bone Collector logo on a tan background. Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. Sheets are 50 percent Cotton 50 percent Polyester- Machine Washable. Includes ,One Fitted Sheet, One Flat Sheet and 1 Pillow Case. All Embroidery will be added to the Pillow Case on the opening end.

Kimlor Bone Collector Shower Curtain Hook $20.99 Bone Collector Shower Curtain Hooks Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark. Hook measurements are 1. 77 x 1. 77 x 0. 4 Includes 12 Shower Curtain Hooks. Made of Resin.

Kimlor Bone Collector Tissue Box Cover $29.99 Kimlor Bone Collector Tissue Box Cover. Features pro-hunter Michael Waddells signature, his famous trophy skull logo and designs inspired by the Bone Collector trademark, measures 5. 5 X 5. 5 X 5. 0 H. Tissue Box Cover is made of Resin.

SPG AFM4102 Bone Collector Camo Floor Mat $47.18 Realtree AP camo fabric laminated to surface. Bone Collector logo heel pad. Raised edges to trap water and dirt. Trim to fit design. 2 piece front mat set.

SPG AGT3002 Bone Collector Game Tin $24.83 Black green reusable metal tin features the bone collector logo as well as the cards. 2 card decks/5 dice. Ready to ship at your convenience. Satisfaction ensured.

Chicago Cubs Collector's Edition Jenga $20.79 Chicago Cubs Collector's Edition Jenga As the tower builds; so does the difficulty?and so does the fun! This classic tower building game features 54 red and blue hardwood blocks decked out with the iconic Cubs logo and TWO ways to play. Build your Cubs-themed Jenga tower the traditional way or play a new and even more challenging game with custom Cubs rules and a Cubs-themed dice. Either way you are guaranteed edge-of-your-seat excitement! Ages 6 to adult 1+ players

SPG ASW3501 Bone Collector Rubber Molded Steering Wheel Cover $30.71 Protects hands from heat and cold. Bone Collector logo grip. White embossed Michael Waddell s Bone Collector on simulated leather. Realtree AP camo.

SPG ADE1205 Bone Collector Full Logo Decal $21.05 Weather resistant high quality vinyl material. Applies easily to any surface. Many designs available match your personal style. Satisfaction ensured.

The Beatles Revolver Puzzle Collector's Edition $16.99 The Beatles Revolver Puzzle Collector's Edition The Beatles Revolver album, considered by many to be one of the greatest albums in rock history, is honored in this special one of a kind puzzle featuring the renowned album cover design by Klaus Voormann. Puzzlers will recall some of their favorite Beatles tunes such Eleanor Rigby and Yellow Submarine as they piece together this artful rendition of line drawings and unique collage of the Fab Four. Packaged in a thin square album style box resembling the Revolver album. 500 Pieces 19" x 19" 2009 Apple Corps Limited. All Rights Reserved. Beatles", Apple" and the Apple logo are trademarks of Apple Corps Limited.

Collector's Box $8.99 Collector's Box

Dream Collector $13.49 Dream Collector

Collector's Guide, The $4.99 Collector's Guide, The

The Bone Collector $4.99 The Bone Collector

The Ghost Collector $10.49 The Ghost Collector

The Heart Collector $10.49 The Heart Collector

The Soul Collector $5.99 The Soul Collector

Soul Collector $13.49 Soul Collector

Collector's Edition $11.49 Collector's Edition

Kimlor Bone Collector Full Sheet Set $52.99 The Kimlor Bone Collector Full sheets are a soft cotton blend which also features the Bone Collector logo on a tan background. Sheets are 50 percent Cotton / 50 percent Polyester, Machine Washable. Includes ,One Fitted Sheet, One Flat Sheet and 2 Pillow Cases. All Embroidery will be added to the Pillow Case on the opening end.

Kimlor Bone Collector Queen Sheet Set $60.99 The Kimlor Bone Collector Queen sheets are a soft cotton blend which also features the Bone Collector logo on a tan background. Sheets are 50 percent Cotton / 50 percent Polyester. Machine Washable. Includes ,One Fitted Sheet, One Flat Sheet and 2 Pillow Cases. All Embroidery will be added to the Pillow Case on the opening end.

John Deere 02302 FA Collector Metal License Plate $21.45 Farmall Collector License Plate Farmall tractor Farmall logo. Diamond plate finish Silkscreened with ink one color at a time. Dimensions: 6 x 12 .

Club Red 5144 Michael Waddel Bone Collector Tee Shirt Black Xl $32.12 Bone Collector ShortSleeve Tee. Back Print with Front Logo on Left. 100 PreShrunk Cotton. Black

Club Red 5146 Michael Waddel Bone Collector Tee Shirt Black 3X $34.2 Bone Collector ShortSleeve Tee. Back Print with Front Logo on Left. 100 PreShrunk Cotton. Black

Collector's $26.99 Emi Classics:440471

It Is a Bill Collector $10 It Is a Bill Collector - Kiotti

Litter Collector $49.99 Litter Collector - Giclee Print

The Beatles Commemorative Collector's Series Pint Glasses (4 Pack) $39.99 The Beatles Commemorative Collector's Series Pint Glasses (4 Pack). This outstanding collector's pint glasses set features the likeness of Band member on each glass and features the Beatles logo on the reverse side. Each glass holds 16 fl. oz. of your favorite beverage. Put you Beatles collector's glasses in the freezer to frost them and pour your favorite brew for a refreshing frosty beer you can enjoy with friends. A must have for all Beatles fans, this pint glass set comes complete in a collectors gift box, and makes a great gift for the Beatles fan in your life. Get yours today!

The Gem Collector $8.99 'The Gem Collector,' by P. G. Wodehouse.

Marvel Prowler Collector Magazine with Figure $13.99 Heavyweight lead figure of Prowler! All you need to know about Prowler! Hand-painted lead figure! These fully-authorized, hand-painted lead figurines are sculpted by master craftsmen and based on original pieces of Marvel artwork. The Prowler 3 1/2-inch tall lead figurine is individually numbered, comes stamped with the Marvel official logo, and comes packaged in its own box. The accompanying magazine provides a detailed history and background on the Prowler, including exclusive images and interviews.

Take-Two Mafia II Collector's Edition $77.99 1 User 2010-05-26 39863 Mafia II Collector's Edition Steelbook Packaging Official Orchestral Score 100 Page Hard Cover Art Book Guide to Empire Bay Map Printed on Specialty Tear Resistant Paper Collectible SteelBook Casing: Brushed metallic SteelBook hard case with debossed logo containing two pieces of art featuring Vito and Joe, the stars of Mafia II. Made Man Pack: Free access to in-game downloadable pack that lets players get behind the wheel of two different luxury automobiles modeled after cars from the period. In addition, Vito will look the part with two new "made man" suits, including a vintage tux. Hardcover Art Book: Get to know the families of Empire Bay with a 100-page photo album-style art book that takes fans through the artistic design process of the game. Mafia II Orchestral Soundtrack: Immerse yourself in Empire Bay's symphonic masterpiece with the Mafia II score recorded by the Prague FILMHarmonic Orchestra on CD. Map of Empire Bay: Get familiar with the neighborhoods and own the streets with a high quality, tear-resistant map depicting the 10 square miles of Empire Bay and all the hangout spots. The first Mafia title was a critical success and we are excited to deliver an epic sequel to fans of the game and of Mafia entertainment," said Christoph Hartmann, president, 2K. "By offering a Collector's Edition, special pre-order incentives and downloadable content for Mafia II, we are able to show our appreciation for those guys wise enough to reserve their copies early. Action/Adventure Game Blood Complete Product Game Intense Violence M (Mature 17+) Mafia II Collector's Edition No Not Applicable Nudity Retail Sexual Content Software Standard Strong Language Take-Two Take-Two Interactive Software, Inc Use of Alcohol Use of Drugs Xbox 360 www.take2games.com

Signature Products Group 5441 Bone Collector Floor Mat $47.26 The new licensed Bone Collector series floor mats for the front of full size half ton pick up trucks and larger. Sold in pairs.Product details:. Solid heavyduty molded rubber. Diamond plate design with inset logo. Traps water and dirt. Trim to fit design. Antislip nib backing

SPG ADE1203 Bone Collector Green Flaming Logo Decal $21.05 Weather resistant high quality vinyl material. Applies easily to any surface. Many designs available match your personal style. Satisfaction ensured.

The Train Collector $19.99 H. Hargrove The Train Collector - Art Print

The Tax Collector $49.99 Marinus van Roejmerswaelen The Tax Collector - Giclee Print

The Collector of Tithes $34.99 Pieter Bruegel the Younger The Collector of Tithes - Giclee Print

The Print Collector $49.99 J.l. Meissonier The Print Collector - Giclee Print

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