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Determine Your Website's Chief Purpose Before Design

When you begin a website, you must have your main purpose clearly in mind. I say this because it's easy to have conflicting purposes.

• If you're a Website Design Dubai firm, you may want to show off your high tech goodies with your client's site as the showpiece.

• If you're an employee stuck with this task, you may want to look good for your bosses and not do anything for which you can be blamed -- you've got to protect your backside.

• If you're a volunteer, you may just want an excuse to tinker and be praised for it.

• If you're a business owner, you probably care about the bottom line. You're wondering, How much this will cost? and Will it be worth it in the long run?

Dear friends, recognize your own needs -- they're legitimate. But to build an effective website, you've got to look at the businesses or organization's needs and make those primaries. From the organization's perspective, what must this website do in order to be successful?

Let's look at some common website purposes. Put an X next to all that apply.

• Build your brand. Create an online brochure that will help potential clients, customers, and partners learn about your company and look at it in a favorable light. You're trying to enhance your brand or organization image. I've heard people disparage this kind of website as "brochure-ware." But this is very legitimate for some kinds of companies, especially local businesses or organizations that aren't trying to conduct national or international commerce. You want people to know who you are, what you do, where to find you, and how to contact you.

• Provide product information to drive local sales of your products and services at dealer locations. Auto sites are a good example. Many manufacturers don't sell on their sites, but point people to retailers who carry their products.

• Sell advertising. A few sites are designed to sell advertising -- Yahoo!, Google, and other portal sites are examples. But these days, there's far too much advertising space and not nearly enough money to fill it all. Internet advertising is improving, but is still under-priced. You may be able to sell a little advertising if you're a portal site for an industry, or perhaps put some Google AdSense ads on your site. But these aren't big money-makers. Look at advertising sales as a hopeful bonus, not as a sure thing.

• Sell products or services directly over the Internet. You want to conduct e-commerce and sell to a national or international market. You'll have some kind of ordering system for one or more products, or perhaps an extensive online catalog. You may offer an online service that can be delivered over the Internet or that can be initiated online.

• Earn affiliate commissions for sales and leads generated through links on your website. Savvy marketers are building microsites designed to generate search engine traffic for a particular hot product or service. When a visitor clicks on one of their links, he is referred to an e-commerce site, and, if a sale results, the affiliate gets a commission. Perhaps a form on your site generates leads or subscriptions for another company.

• Provide customer service and support. Websites are a great place for troubleshooting guides, FAQs (Frequently Asked Questions), technical information, etc. You can generate Return Merchandise Authorization (RMA) labels. You can provide multiple ways for your customers to contact you (see under Point #9 below).

• Save money by means of online efficiencies. Companies have used the Internet to save billions of dollars. Taking orders online with real-time credit card authorization saves paying call center operators and cuts entry errors. Online catalogs save lots in paper, printing, and distribution costs. Online FAQs and knowledge bases cut the number of customer service personnel you need. And I'm just scratching the surface here.

What's the design decision here? To be clear and focused about your site's objectives and purposes.

About the Author

We are Experts in Web Design Dubai, Web Development Dubai and web Hosting Dubai
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Is it hard to get into the Fashion Institute of Technology?

I am about to start my senior year at a small puclic school in North Carolina. I want to break into the fashion industry in New York City, so I'm majoring in Fashion Merchandising and Management. I really dream of attending FIT. I want to know what anyone would like to say about how hard it is to get in. I have over a 4.0 GPA and made a 1400 on my SAT (I'm still taking it again). I take AP and Honor classes and do fairly well in school. I'm in National Honors Society, am the Editor-in-Chief of my yearbook, and have done swim team all four years in high school. I do a community theater, which consists of two shows a year. I also have gotten jobs doing costumes for those shows. I've also recently been hired and write fashion articles for our local newspaper. How are my chances of getting into the FMM program at FIT?

It looks like you've g

NFL Priest Holmes McFarlane (Series 9) Action Figure Review

Kansas City Chiefs 48 Premium Robe $75.89 Wrap yourself in our premium robe. Perfect gift for all Kansas City Chiefs fans!Features:Officially licensed NFL merchandiseRoomy, 48" longLuxurious shawl collarOversized pocketsClassic embroidered Kansas City Chiefs designMade of soft, 100% terry velour cotton

Kansas City Chiefs Team Logo Heavyweight Keyring $5.99 Expand your collection of Chiefs merchandise with this Kansas City Chiefs Team Logo Heavyweight Keyring. Brought to you by Aminco- this keyring features vibrant team colors and a detailed designed team logo. Make sure your keys are repping some team pride with this Kansas City Chiefs keyring. Team Logo Heavyweight Keyring Use it to hold your keys or show off your team spirit Quality construction Officially licensed

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Chiefs Lil Teammates - Lineman $12 If you are looking for a fun addition to your collection of team merchandise then check out these mini figurines by Lil' Teammates. These little guys measure 3" tall and feature animated faces- rotating heads and are decked out in your team's uniform. * Makes a great gift! 3" tall figures with animated faces and rotating heads Vibrant team colors Vinyl construction Officially licensed

Chiefs $15.64 Rated: NRSynopsis: It's been seven years since the Wyoming Indian High School Chiefs have won a state championship in basketball. For most schools, this is a rather unremarkable statistic. But for the inhabitants of the Wind River Indian Reservation, who have experienced a century and a half of injustice, basketball is a form of empowerment, self-expression, and access to the world outside "the Rez." By using basketball as a vehicle, Chiefs explores what it means to grow up Native American at the turn of the 21st century.

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Kansas City Chiefs Big & Tall End of Line III Long Sleeve Jersey Shirt $39.99 Looking for an easy way to show some extra Kansas City Chiefs team spirit year-round? Check out this officially licensed Kansas City Chiefs Big & Tall End of Line III Long Sleeve Jersey Shirt. This ultra comfy piece of team merchandise features a prominently displayed distressed screen print graphic logo and a sleek design. This vintage-inspired tee is sure to show you are the number one Chiefs fan! Rib knit details Screen print graphics 100% Cotton Officially licensed

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Kansas City Chiefs Pillow Sham from The Sidelines Collection by Kentex $23.95 Sports Coverage has been a leader in professional NFL bath and bedding merchandise for over fourteen years, providing a wide range of items with your favorite team’s logo in bold colors. Our Kansas City Chiefs twin and full/queen jersey comforter, sham, bedskirt, pillow, drapery and valance makeup the Sidelines Collection, all of 100% polyester jersey that stays colorfast, soft, and wrinkle-free, allowing your bedroom to suit-up like a pro! The coordinating sheets are 100% comfortable cotton, completing the spirited look in the bedroom. We also offer jersey shower curtains with large screen-printed logos for a well-executed play in the bath as well!To browse other Kansas City Chiefs Sidelines Collection products click hereTo browse Kansas City Chiefs Locker Room Collection products click hereTo browse all Kansas City Chiefs bedroom coordinates click hereTo browse all Kentex Kansas City Chiefs items click here

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Promotional Merchandise $58.94 High Quality Content by WIKIPEDIA articles High Quality Content by WIKIPEDIA articles Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts are articles of merchandise that are branded with a logo and used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a companys name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns. The first known promotional products in the United States are commemorative buttons dating back to the election of George Washington in 1789. During the early 1800s, there were some advertising calendars, rulers, and wooden specialties, but there wasnt an organized industry for the creation and distribution of promotional items until later in the 19th century. Jasper Meeks, a printer in Coshocton, Ohio, is considered by many to be the originator of the industry when he convinced a local shoe store to supply book bags imprinted with the store name to local schools. Author: Surhone, Lambert M./ Timpledon, Miriam T./ Marseken, Susan F. Binding Type: Paperback Number of Pages: 70 Publication Date: 2010/08/13 Language: English Dimensions: 6.00 x 9.02 x 0.17 inches

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Kansas City Chiefs Jersey Mesh Full / Queen Comforter from The Sidelines Collection by Kentex $83.33 Sports Coverage has been a leader in professional NFL bath and bedding merchandise for over fourteen years, providing a wide range of items with your favorite team’s logo in bold colors. Our Kansas City Chiefs twin and full/queen jersey comforter, sham, bedskirt, pillow, drapery and valance makeup the Sidelines Collection, all of 100% polyester jersey that stays colorfast, soft, and wrinkle-free, allowing your bedroom to suit-up like a pro! The coordinating sheets are 100% comfortable cotton, completing the spirited look in the bedroom. We also offer jersey shower curtains with large screen-printed logos for a well-executed play in the bath as well!To browse other Kansas City Chiefs Sidelines Collection products click hereTo browse Kansas City Chiefs Locker Room Collection products click hereTo browse all Kansas City Chiefs bedroom coordinates click hereTo browse all Kentex Kansas City Chiefs items click here

Kansas City Chiefs Jersey Mesh Twin Comforter from The Sidelines Collection by Kentex $76.36 Sports Coverage has been a leader in professional NFL bath and bedding merchandise for over fourteen years, providing a wide range of items with your favorite team’s logo in bold colors. Our Kansas City Chiefs twin and full/queen jersey comforter, sham, bedskirt, pillow, drapery and valance makeup the Sidelines Collection, all of 100% polyester jersey that stays colorfast, soft, and wrinkle-free, allowing your bedroom to suit-up like a pro! The coordinating sheets are 100% comfortable cotton, completing the spirited look in the bedroom. We also offer jersey shower curtains with large screen-printed logos for a well-executed play in the bath as well!To browse other Kansas City Chiefs Sidelines Collection products click hereTo browse Kansas City Chiefs Locker Room Collection products click hereTo browse all Kansas City Chiefs bedroom coordinates click hereTo browse all Kentex Kansas City Chiefs items click here

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Merchandise Buying $8 No Synopsis Available

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Kansas City Chiefs Lil Teammates - Runningback $12 If you are looking for a fun addition to your collection of team merchandise then check out these mini figurines by Lil' Teammates. These little guys measure 3" tall and feature animated faces- rotating heads and are decked out in your team's uniform. * Makes a great gift! 3" tall figures with animated faces and rotating heads Vibrant team colors Vinyl construction Officially licensed

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